Looking for video marketing software with lead generation capabilities?
This article talks about how important video marketing can be for a variety of use cases. It then dives into important features for these use cases from video marketing software as a service (SAAS) solutions in the cloud. These features range from integrated CTAs, to lead generation and prospect tracking as well.
For more advice on video marketing use cases, also be sure to download our How to Increase Conversions with Online Video white paper. For brand and retail marketing use cases, watch this Live Video Inspiration Webcast with Brandlive, a live video platform solution for marketing.
Data from a Wainhouse Research report shows that 27% of enterprises that are over 500 employees are adding at least 25 hours of on-demand video content to their archives each month. This explosion of content is proving key for applications like training and educating a workforce, or used as collateral to engage prospects. However, with these growing archives also comes with it a challenge of discovery, of being able to quickly locate relevant content when needed.
One way to address this challenge, though, is by improving overall content discoverability. This can be achieved through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
As fans around the world get ready to head to Russia for the 2018 FIFA World Cup this June, FOX Sports and IBM are launching a historical AI collaboration across multiple FOX Sports properties and programming— the first of its kind for the broadcaster.
Beginning with the 2018 FIFA World Cup, FOX Sports is tapping IBM Watson Media’s specialized AI video technology and IBM iX’s proven expertise in designing user experiences to streamline production workflows to quickly classify, edit and access match highlights in near real-time. The advancements to production and distribution will enable FOX Sports to curate engaging video clips and match highlights so that sports enthusiasts back home don’t miss a single play, penalty kick, or goal.
On August 1st, 2018, IBM Cloud Video (formerly Ustream) will be sunsetting free streaming.
As part of this change, your free account will no longer be able to broadcast or have viewers watch your content.
To keep your videos and access to our video streaming platform, please upgrade to a paid plan before August 1. This will also provide you with lots of premium features.
If you decide not to upgrade, please make sure to download all of your videos and data, because you will not be able to log in and use our product starting August 1st. Normally content remains on free accounts to be watched and downloaded for 30 days, but after August 1st you will not be able to log in and download these stored videos nor will they be watchable by viewers.
Note: The plans and pricing page will be updated on August 1st to match the upgraded plans described in this blog post.
In addition, the Watch and Discovery experience, found at ustream.tv/explore/all, will be retired as part of this transition. That will happen in early July, before August 1st. This will not impact individual channel pages, which will still exist.
We apologize for any inconvenience this may cause. IBM Cloud Video will be improving the professional plans to include a greater array of features, increased video storage and expanding the number of channels per account. You can read about these features should you choose to upgrade or sign up for a plan in the near future.
Looking for some video SEO tips?
This article outlines strategies to make your video content and their accompanying pages rank better in search engines. It outlines tips and advice to help you get the organic traffic on your content that you’ve been looking for. If part of your goal in creating videos is to drive conversions, also be sure to download our How to Increase Conversions with Online Video white paper.
Looking for video distribution strategies?
This guide walks through various strategies for a successful video distribution plan, garnering you valuable traffic to your content. It includes examining multiple use cases, from monetized assets to video marketing collateral, and the different strategies involved with each.
If you are planning to use your video assets for marketing purposes, also be sure to download our How to Increase Conversions with Online Video white paper that has specific tips for driving conversions.
Looking to do on-demand and live video streaming with chat support? A lot of considerations can go into selecting the appropriate chat module for your video strategy. These can range from compatible technologies, user management, feature sets and brand-able (or a lack of branding) solutions.
This article talks about the process of choosing a chat solution to accompany your video content. It includes areas to consider, features you should look out for, and how to begin moderating conversations. It also examines how IBM Cloud Video has updated and expanded its chat capabilities, including the addition of direct messages within a non-Flash framework. To stay up to date on improvements like this over the IBM Cloud Video platform, also be sure to check out periodic live demos that cover the latest on the platform.
Need an effective CTA (Call To Action) for your live video marketing? Looking to add clickable video overlays?
CTAs are an important element of the overall conversion process. While video marketing can be valuable to build brand recognition, sometimes collateral is created for later in the sales funnel with the desire to convert. For these and other instances, IBM Cloud Video users can now add live CTAs directly into the video player. These clickable video overlays can provide a clear next step for prospects who are watching live streaming content. For more information on using live video as part of your marketing strategy, also be sure to download our How to Increase Conversions with Online Video white paper.
How does automated closed captioning work? What elements improve or impact the accuracy for artificial intelligence (AI) driven captioning?
This article examines why automating caption generation is important before diving into how speech recognition and other elements combine to provide an accurate experience. This includes many behind the scenes aspects that go into how AI approaches the task of transcribing audio. The article then concludes with a few tips to keep in mind when looking for a solution that automates closed captioning.
For more information on this topic, including how to succeed with automated closed captioning and what to expect, also be sure to download our in-depth How Can AI Elevate Your Closed Captioning Solutions? white paper as well.
IBM’s new publication, featuring research from Gartner, examines how enterprises are leveraging unstructured video data through machine learning. Topics, showing how AI is disrupting video, range from video analysis for business value, AI powered transcription and examining a large scale deployment that uses cognitive capabilities to enhance video assets.
Check out the publication on AI and streaming video, which includes links to full papers and videos on these topics. Below is a quick recap of some of the information touched on within.