2013 was a banner year for the Ustream live streaming platform — so much so, that it took us until the last day of January to finish tallying the 2013 live video statistics! Here’s a sneak peek, but check out the full look-back HERE (you wont’t be disappointed!).
- In 2013, we powered our 2 BILLIONTH hour, lifetime. That’s a ton of hours. (You may remember Brad’s post in October: We’re Two Billion Strong, Thanks to You!)
- We used 2.1 petabytes of storage to record streams in 2013… Click HERE to see what Wikipedia has to say about “Petabyte.” (I needed the refresher)
- The award for Most Broadcasts Per Capita went to… a twin-island nation between the Caribbean Sea and the Atlantic Ocean. Any guesses?
Activity in Ukriane has continued to heighten, and we’re seeing many people turning to Ustream — broadcasters have taken to their cameras and mobile devices to show the world what’s taking place, while thousands of viewers are given the inside look. Here a snapshot of what was streamed live yesterday:
#EuroMajdan has been one of the most-viewed channels over the course of the last two months. In fact, it’s the top-viewed channel on Ustream at this very moment.
We’ve been crunching the numbers and wanted to share some stats:
The live video production market is rapidly evolving and broadcasters need responsive tools that can keep pace with the changing industry. Consumer needs are constantly shifting in terms of video-consumption, which presents some adoption challenges for broadcasters.
In response, Ustream has been working closely with Telestream to develop and deploy an industry-leading solution, to meet today’s video production demands and prepare for future needs.
Last week, Ustream released the newest version of Producer.
Box Breaking has become big business over the last year. Even sports card manufactures, like Topps and Panini America, have taken notice; showing signs of encouragement for some of the top box and case breakers. By adding the element of live video, box breaking has become an innovative facet of the sports card hobby, revolutionizing the game of card collecting.
The People’s Choice Awards made major buzz in the Entertainment universe last week, engaging fans around the world with the power of live video. Showcasing the best of television, movies, and music, this year’s award show was not only decided by the fans, a record number of viewers took advantage of watching every moment in live time on the Ustream platform.
Citizen Broadcaster Aronets
Mayhem and violence have taken over the city of Kiev, as protesters clash with riot police in the name of democracy. Thanks to brave citizen broadcasters, the world has a unique privilege to watch history take shape in the Ukraine in live time. News is no longer is limited to printed and video recollections reported by sharply dressed anchors hours or days later. LIVE is NOW, sending powerful visuals globally faster than a speeding tweet.
With that said, stay up to live time as the people of Ukraine not only revolutionize their country, but the way we witness world events as they happen. Here’s a list of LIVE news channels, brought to you by the brave broadcasters of #EuroMaiden.
If you weren’t in the know, this week we celebrated “Dress Up Your Pet Day,” so this follow Friday is dedicated to all the fabulousness of super cute pets dressed to the nines. Here’s a look at some of our wackiest pet moments on Ustream, along with an update from the OKC Owl Cam!
Last week, the Seattle Seahawks raised the 12th man flag atop the Space Needle; creating a powerful visual for an entire city to rally behind their winning team. Thanks to their Ustream broadcast, this special moment was not only shared by onlookers and the city of Seattle, but Seahawks fans around the world. By harnessing the power of live, the Seahawks have initiated a hub for fans to connect and engage with their favorite team.
We can’t guarantee a Super Bowl ring, but these helpful tips inspired by the Seahawks and other NFL teams will definitely help you win big in your broadcasts (insert end-zone dance here).
As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.
1. Figure out what you can use live video for
Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.