Public relations professionals are constantly searching out new methods for spreading a thought leadership message about a product, making a large company announcement, or launching a new product. With all of the different outlets available to reach your audience, live video creates a sense of urgency around your message to boost a product launch or company announcement to the next level.
1. Determine your use case for live video
Deciding on the most appropriate use for live video is always the most difficult part. Whether you’re launching a new product, having a Q&A session, streaming a conference or using live video internally; determining your use case for live video will help you establish goals, outline a strategy and decide what equipment you need.
2. Figure out who your audience is
If your CEO doesn’t feel comfortable making an announcement to a large audience on live video, utilizing live video for internal communication such as town halls or company announcements is a nice alternative. The live aspect gives employees the opportunity to ask questions via the social stream in real time and help a global company feel more connected as a whole.
3. Test your broadcasting message
Grab your iPhone or Android device and test out your message. All it takes to go live on Ustream is to go to the app store and download the FREE Ustream Broadcaster app. When it’s finished downloading, simply open the app, create a Ustream channel, and press “Go Live”.
4. Invest in quality production equipment
Although the Ustream app is a great tool to utilize when you need to go I’ve fast, a qualify HD camera, microphone and lighting set up can make a world of difference to your broadcast quality. For a full list of recommended equipment, check out Ustream’s recommended equipment.
5. Practice, Practice, Practice!
Just like any recital or performance, there are always weeks of practice and rehearsals involved. Getting your spokesperson in front of a camera for a live event will not only ensure the success of the technology, but will also make them feel at ease when it’s time to go live. Just don’t let them pull a Michael Bay if something goes wrong!
Check out our whitepaper and learn more about how you can leverage live video for your internal communication strategy.