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Mobile Live Broadcasting For All…by Ustream

Over the past five years, Ustream went from a lone pioneer in the mobile live video space to the leader in an industry that became a cultural phenomena. Live video broadcast from, and to, mobile devices is literally changing the way people and companies communicate.

Last year alone, Ustream delivered over 75 million mobile live broadcasts, making it the most powerful, robust and scalable mobile live video platform in the world.  Now everyone has a satellite truck in his or her pocket.

Recently, a couple startups have generated a lot of attention around the idea that consumers can share live video on Twitter, leading to speculation that this capability might lead to new behaviors in content sharing for both consumers and companies. We wholeheartedly agree. In fact, we’ve been enabling the changing communications tide for some time:

  • Beginning 2010 and into 2011, more than 5 million viewed the Arab Spring democratic uprisings,
  • In 2011, 50 million viewers witnessed and communicated via Ustream during the Japan earthquake,
  • In 2011, a single citizen broadcast the Occupy Movement for 48 hours to more than 2 million viewers, earning him Time Magazine’s Person of the Year,
  • In 2012, anti-Putin protests broadcast to more than 8 million viewers caused Russia to attack Ustream, and
  • In 2014, citizens of Ukraine broadcast the uprising there to more than 10 million viewers.

To meet the needs of companies who want to leverage this behavior shift, we built a powerful set of APIs that allow anyone to create applications that stream live video from mobile devices.

Very soon, we’ll be announcing an addition to our APIs that makes it trivially easy for anyone to create countless variations on the Meerkat concept to leverage mobile devices and live video to communicate in new and creative ways, while leveraging social networks, like Twitter and Facebook, to share their messages.

To accelerate the development of these applications, Ustream is opening its live mobile broadcasting SDK and APIs to the public. Previously available only to Ustream internal developers, the SDK will allow any company to build a Meerkat-like or other creative live video solution and leverage Ustream’s live video platform for immediate scalability. The APIs and SDK will be free for developers to use to create and test their applications.

Soon, any company will be able use Ustream’s simple SDK to harness the communication power of live video, the ubiquity of mobile devices and the unmatched scalability of Ustream’s platform to market their brands or even communicate corporate direction internally. By bringing to market the ability to ‘build your own’ mobile streaming app, communications from brands, media companies and consumers can co-mingle for the ultimate streaming content experience. Whether it’s sports fans in the stands at a NASCAR race, participants in a triathlon streaming from a GoPro, or attendees at a major keynote at a trade show, more than ever brands and media companies will be able to share live experiences from the viewpoint of the consumer.

In addition to basic video sharing, Ustream is adding powerful enterprise class features like security, eCDN and SSO to deliver true business-ready capabilities. At Ustream, we believe that all companies will be media companies. Our goal is to help them unlock their creative potential with live video.

Developers interested in early access to the SDK should visit our landing page: https://video.ibm.com/platform/live-broadcasting-sdk


Ustreamer Broadcasts Ferguson Shooting Live with Mobile App

When two police officers were shot during a protest in Ferguson, Missouri early this morning, a Ustreamer captured and broadcast it live via their Ustream mobile application.

As of Thursday afternoon, the recording had more than 130,000 views. The integrated live Twitter feed has enabled viewers to comment on and share the developments in real time.

More citizens are taking a journalistic turn and broadcasting live breaking news via social channels. Just last year, three Ukrainians captured the attention of more than 50 million viewers with their coverage of the Kiev protests via their Ustream channel.

In 2014 alone, Ustream hosted more than 75 million broadcast sessions, and our mobile app — a vital tool for citizen journalists — has been downloaded more than 15 million times since it was introduced.

The days of waiting for the evening news to catch up on events are long since past, and citizen journalists are playing an ever-larger role in bringing events as they happen to a worldwide audience. Before a news station has time to deploy a crew, citizen journalists on the scene have already broadcast that live action to viewers across the globe.

You’ll find more broadcast coverage and chatter on Twitter using the hashtags #ferguson and #Ustream.


Improve Employee Engagement Through Live Video (New Webinar)

Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?

It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.

To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.

Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.

To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.

Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!


South by Southwest (SXSW) to Highlight the Power of Online Video

Starting on March 13, Austin, Texas will host thousands of interactive professionals from around the world when the South by Southwest (SXSW) Interactive Festival 2015 kicks off.

Online video will take center stage at several SXSW 2015 sessions, including

  • Netflix Shares a Decade of A/B Test Learning, Saturday, March 14, 9:30 a.m., JW Marriott, Salon D
  • Hyper-Reality TV and Online Video Are a Perfect Fit, Saturday, March 14, 9:30 a.m., Austin Convention Center, Room 18ABCD
  • Cultural Connections: TV, Digital and the New Mainstream, Tuesday, March 17, 5 p.m., Austin Convention Center, Ballroom E
  • Storming The Gates of the Digital Frontier, Monday, March 16, 12:30 p.m., Austin Convention Center, Room 18ABCD
  • Behind the Blue Screen: Video Stories from Iran, Monday, March 16, 3:30 p.m., Austin Convention Center, Austin Suite

At this year’s event, Ustream co-founder and CTO Gyula Fehér will take part in the panel for Made in Budapest: Half the Cost and a Day Ahead on Saturday, March 14 at 5 p.m. at the Hilton Austin Downtown. The panel will explore how Ustream and other companies couple the power of American sales and marketing with smart and affordable European engineers and designers.

Can’t make it to Austin? Follow the action on Twitter using the hashtag #SXSW.

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