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Highlights from Streaming Media West 2015

We had a blast in sunny Huntington Beach, California for the 2015 Streaming Media West conference! Between the line up of amazing speakers and meeting with all of you at the Beer Garden & Networking event, it’s difficult to pick our favorite moment of the trip. That was until we heard that Ustream took home 3 Reader Choice Awards, which definitely takes the cake as the best part of the show.

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Live Video Platform
Winner: Ustream
After taking home this award for 3 years running, it’s a no brainer that Ustream is the best in the business for live video streaming. Simple enough for beginners, yet powerful enough for professionals, Ustream is the destination for anyone looking to livestream video on the web. Sign up for a free trial and see for yourself!

Advertising Solution
Winner: Ustream LiveAd
The readers have spoken and for the 2nd year in a row Ustream LiveAd technology retains the crown as the leading Advertising solution for live & pre-recorded video. Leverage the power of our massive global syndication network and learn more about your audience with richer analytics than you will find anywhere else. But don’t take our word for it, reach out to one of our account representatives and find our why clients such as HBO and Cisco come to Ustream for their online video advertising needs.

Enterprise Video Platform
Winner: Ustream Align
Our Ustream Align platform made its debut early this year and is already starting to make waves, winning the award for the best Enterprise Video Platform. Inform, educate, and inspire your workforce with easy to use tools that keeps everyone on the same page. Ustream Align is optimized for internal communications, keeping your video secure, minimizing the impact on your network, and reducing the need for IT support making it the perfect internal communication solution for your business. Ready to get connected? What are you waiting for!

We hope to see everyone again next year!


Ustream Wins Streaming Media Readers’ Choice Awards

The Streaming Media West Readers choice awards the only awards ceremony in the online video industry where the customers have their say in what online video products and services they could not live without.

This year’s awards brought in 250 nominations and opened the voting to StreamingMedia.com readers to select their favorites. Over 3,500 readers voted and casted in a total of nearly 36,000 votes across 29 categories, ranging from Streaming Media to Streaming Media Producers. Finalists were announced in mid-October, the winners were announced at the Streaming Media West show in Huntington Beach, California

Ustream is the winner of 3 Streaming Media Readers’ Choice Awards!

  • Streaming Platform (3rd year in a row!)
  • Advertising Solution (2nd year in a row!) – Ustream LiveAd
  • Enterprise Video Platform – Ustream Align

To try out our award-winning solutions, visit Ustream.tv


Video is the Leader of Content Marketing

When content marketing first came on the scene, text-based content was the norm: white papers, email promotions, and e-newsletters were crammed with words, words, and more words.

Today, with terabytes of text being published online every minute, consumers have had their fill. They’re craving a more interactive experience. And now that video technology is more accessible than ever, marketers have no excuse not to give it to them.

Still think video content is just a “nice-to-have?” Check out the latest statistics from HubSpot:

  •       55 percent of people watch videos online every day.
  •       Video takes up 57 percent of consumer Internet traffic.
  •       Online video now accounts for 50 percent of all mobile traffic.
  •       Using the word “video” in email subject lines boosts clickthrough rates by 65 percent.
  •       52 percent of marketing professionals point to video as the content type with the best ROI.

“Too expensive?” Not anymore.

Not so long ago, only corporations could afford to create and publish professional-looking videos. Fortunately for small businesses, video content marketing no longer requires a five-figure budget. Today, even the smallest businesses can record videos (of good quality) with a low cost HD camera, edit them with cost-effective apps, upload them to a video streaming platform, and easily embed them on a blog, website, or a social media account.

Streaming’s gone mainstream

When we look back on 2015 in the future, many of us will remember it as “the year streaming went mainstream.”

With the growing popularity of video streaming mobile apps (including Ustream), more businesses than ever are using live video. Why? It helps generate a buzz among current and potential customers through:

  •       Live product launches
  •       Virtual conferences
  •       Brand exposure
  •       And more!

So if you’ve been holding back from adding video to your content marketing mix, there’s never been a better time to jump in. Your audience is demanding it. Video content has never been easier to create and publish. Streaming video lets you capture the excitement of live events.


Come meet the Ustream team at Streaming Media West!

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Will you be attending Streaming Media West? If so, we’d love to meet you.

If you’re not familiar with Streaming Media West, it’s a 2 day conference where you can learn everything you would want to know about streaming video and have a chance to network with industry professionals. If you are at the conference, come meet the Ustream team at the Beer Garden and Networking Event we are sponsoring on Tuesday Nov 17 at 6pm.

You can see the full program for the conference here.

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