There is no denying that the internet has ushered in a new age of media and forever changed the way we consume content. We have all felt the effects. Gone are the days that we turned on the television and flipped the dial to the rolling guide channel to see if there is anything to good to watch on TV, and instead we grab our tablets and connected home devices to check out what new movies or shows have been added to one of many OTT (Over-the-Top) subscription services. But as the platforms that audiences use to consume media expands, a new challenge also arises, which is the problem of delivering that content reliably and at scale.
As an individual Internet user, I expect the whole Internet ecosystem to adapt to the changing demand and follow the changes in the industry. As a business person running a company that uses the Internet, I expect my team and myself to constantly monitor our ecosystem, assess changes in demand, and adapt as quickly as possible. If I am responsible for governing the Internet, I have to try to understand the whole ecosystem end-to-end, big and small, and try to keep the interests of the public and businesses in mind when drafting rules. – Arpad Kun
What we are seeing now is tremendous pressure between the pace of change in how we are interacting with digital media in our everyday lives, coupled with the high expectations of reliability in the internet services we use daily. All this, while also navigating the existing ecosystem of players with special interests and a drive toward stricter governance (ISPs, legacy networks, content providers, aggregators, etc.). The issue of content delivery at scale is a larger problem that needs to be addressed at a fundamental level for the long term.
Arpad Kun, Senior Director of Network Operations at Ustream breaks down this issue in detail and offers solutions in his Medium post “Content Delivery at the Crossroads: The Ever-increasing Demand for Scale“.
When Brad Hunstable created Ustream in 2007 he had a vision to connect people through live online video, and since then Ustream has been on the cutting edge of video technology. Meanwhile over at Clearleap, CEO Braxton Jarratt was developing a way for major media companies to stream their content to their online audience. Jump ahead to current day 2016 and what we’re seeing now is nothing less than another media revolution – and IBM is in the thick of it.
Ustream, along with Clearleap, Aspera & Cleversafe have been brought together to form the IBM Cloud Video Services unit, and the possibilities are endless. Clearleap offers cloud streaming services for companies such as HBO, NFL, Sony Movie Channel, Time Warner Cable and Verizon Communications. Ustream streams video to about 80 million viewers per month for customers including CBS News, PBS NewsHour, NASA and Samsung. The two companies complement each other. Clearleap focuses on the entertainment industry and stored content while Ustream focuses on live video. IBM Cloud Video Services also taps into technology IBM brought into the company through previous acquisitions. In 2014, IBM acquired Aspera, getting hold of technology that speeds large data transfers over broadband networks. Last November, IBM completed the Acquisition of Cleversafe, a developer of software and appliances that enable organizations to quickly store, manage and retrieve unstructured data.
Braxton Jarratt, General Manager, IBM Cloud Video Services believes that when you connect all of these capabilities, you’ve got a complete end-to-end cloud video streaming solution that includes an open platform for third-party developers, digital and visual analytics, and truly global delivery.
Learn more about the future of IBM’s cloud video technology
In 2007, John Ham, Gyula Feher, and I started a small company called Ustream with the vision to help military service members around the world connect through the power of video. As West Point graduates, John and I saw the unique challenges soldiers, sailors and airmen faced while deployed around the world. We teamed up with Dr. Gyula Feher to ultimately build Ustream into what it is today, a leading global video solution provider for live and on demand video.
Today I’m excited to announce the acquisition of Ustream by IBM. This partnership was a natural choice as IBM is expanding its video portfolio offerings and Ustream has distinguished itself as a leader in video solutions for media and enterprises.
CES 2016 has wrapped up and this one was quite the show. Aside from the smart cars, televisions, virtual reality and wearable gadgets, we also saw companies push the envelope with connected home devices and technology that promises to not only make our lives easier, but to also learn as we grow. And just like years in the past, Ustream was again the place to be to stay up on all the action and exclusive streaming content. Companies like IBM, Sony and Samsung all reach out to Ustream to help broadcast their announcements live to the world, and here are a few highlights from this years biggest keynotes:
IBM’s Chairman and CEO Ginni Rometti put the spotlight on Watson and introduced several integrations that will usher in the new AI (artificial intelligence) era. IBM has partnered with Softbank to bring intuition to their emotive robot “Pepper”, teamed up with Medtronic to introduce advanced ways to help patients manage their symptoms, connected Whirlpool to the cloud to operate more efficiently, but most notably is their integration with Under Armours’ wearable technology. Watson will soon be able to analyze your daily activity, sleep, and food data and give an insight that compares you with other members in the Under Armour community that are just like you. Learn more about IBM’s plans for the future by tuning into their full keynote on Ustream.
Aside from a variety of portable speakers and headphones, the biggest news from Sony’s keynote was their upcoming HDR TV line up and most importantly their new 4K camcorder. The FDR-AX53 handycam is the latest addition to Sony’s consumer camcorder line up and packs quite a punch for the price point. The AX53 combines the convenience of portability with the power of their Exmor R CMOS sensor, 1.6x larger pixel size and a 30x 4K Clear Image electronic zoom which extends to 40x when being used at full HD settings. This on top of Sony’s ZEISS lens, brings along features such as advanced aspherical and extra-low dispersion. These features produce accurate color reproduction and some great visual precision, in addition to better reduction in unwanted ghosting and flare from reflections. Find out more about Sony’s upcoming hardware plans by watching their complete presentation on Ustream.
Samsung is known for having a huge presence at CES, and this year was no exception. In addition to the HD televisions, notebook computers and mobile devices that you have come to look forward to, a few additional hardware technologies were announced that were not quite as expected. Samsung’s first product offering in the connected home market is their Family Hub refrigerator that includes 3 build in cameras that takes a photograph of the inside of your fridge every time the door is closed so that you can always see what you need to stock up when you are at the grocery store, in addition to a leather belt that tracks your fitness goals by capturing your waist size, number of steps taken and time spent sitting down and offers healthcare and weight management plans based on your personal health goals. Dig deeper into their CES 2016 line up by watching the entire announcement on Ustream.
Whether you are producing a mainstream keynote for an audience of thousands or a local meet up of a couple hundred guests, Ustream is the leading platform to broadcast your message and expand your reach to millions. Find out why our friends over at IBM, Sony & Samsung count on us for our reliable network and live streaming technology year after year. We are waiting to hear from you, drop us a line and schedule a time to chat with one of our account executives.
Today’s wireless networks are faster and our mobile devices are more powerful, which means we are no longer limited to the recording studio, and advanced professional looking live streaming including multi-camera production can happen anywhere! Join us as we show you how to combine the powerful technology from Teradek and Ustream to deliver HD live broadcasts in minutes using wireless cameras, Teradek ShareLink bonded cellular technology & mobile devices to guarantee live streaming success from anywhere. Learn more about:
- Setting up your player and embedding on your site
- How to stream wirelessly from any camera
- Switching a live show from your iPad or iPhone
- Using cellular bonding technology to get a powerful internet connection from anywhere
- Utilizing interactive features so your audience can participate in the live show
Join us on Thursday January 14th 2016 at 2:00pm EST / 11:00am PST for this live, interactive webinar.
There is a lot that goes into planning a major conference, and event marketing is the key to success. Before you kick off the planning process and start touring venues, sampling catering options and lining up speakers, you should also be crafting a corresponding event marketing strategy that promotes the conference from the time you start planning all the way through to the weeks following the show. Just like how reading the lyrics does not have the same feeling as listening to a song, still images and text do not do justice to the excitement of attending your conference in person. Let us share with you a couple of tips on how to integrate engaging video content into your event marketing strategy before, during and after your conference.
- After you set up your event hosting page, whether it be a dedicated microsite or one of many ticket hosting services available, your first piece of event marketing content should be to send out a Save the Date reminder to attendees who joined you last year, letting them know this years show is just around the corner. Including a highlight reel from the year prior is a great way to remind guests how much fun they had at your event, and get them excited to participate again this year.
- As you start to confirm speakers, you should also announce their upcoming appearance by sharing videos of their past talks and give attendees a preview of what is to come. Your event marketing message may also reach some guests who are on the fence, and knowing that a personality is scheduled to be on your stage will motivate them to purchase a ticket.
- By this time you should be designing the decor and collateral concepts that create the look and feel you want for your event and attendee experience. During this transformation process, broadcast an exclusive behind the scenes look into the planning stages and give guests a sneak peek at what is in store.
During the Conference
- At this point it should be obvious that you will be live streaming the onstage experience. After all, you didn’t just put together this extravaganza to only reach the couple thousand people in the seats! With IBM Cloud Video’s white label solutions you can embed the stream on wherever you please, and as an extra bonus, you can include a watermark for additional branding or sponsor recognition.
- Since you have already captured the leads from your in person audience, how about learning more about your viewers who are joining you remotely? Fully leverage your online event marketing with Streaming Manager to collect valuable lead information from your remote viewers.
- The fun doesn’t stop after the stage content is over! Hosting an after party? Use live video to interview guests, get testimonials, and broadcast the networking activities.
- After the festivities have ended, keep the inspiration alive by creating a highlight reel that reminds your audience of what they learned during their time at your conference, and entice people who missed the opportunity to engage at the time of the event. Edit together footage of the testimonials you gathered from guests, clips of your keynote speaker and even behind the scenes backstage moments to create a video that will make them count down the days until they can attend next year!
- Now that you have an archive of the recorded sessions and presentations, it’s time to leverage some of that video content. Try to compose different kinds of videos for multiple situations, such as a short teaser to share on social media, as well as longer uncut recordings of the talks to embed to your website. Leverage Streaming Manager to manage what content you would like to share freely and what video you would like to require viewers to provide information in order to access.
- Now you have gathered a ton of actionable data about both the guests that attended in person as well as those that joined virtually. This, in addition to the geographical, referral domain and device statistics that can be found in your dashboard, will help you craft your sponsorship prospectus, secure bigger and better speakers, and grow your conference next year.
Even if it’s a small gathering of 100 guests or 10,000 attendees each and every person should feel connected with the community, your brand and with speakers on a more personal level. Are you ready to create more feelings of intimacy, energy and enthusiasm among your attendees and get people coming back for more year after year? Contact us and find out how IBM Cloud Video can help!
Today is the eve of CES 2016 and it sounds like Sony is ready to give us quite a show. The rumor mill has been bustling with speculation, with the most popular theories all being hardware related. Cameras? Headphones? Camcorders? Maybe even a Smart Watch? Any way you slice it we are in for a treat. Sony’s CES 2016 press conference kicks off on Tuesday, January 5 at 5:00pm PST in Las Vegas, and you can watch the entire announcement live here exclusively on Ustream.
Ustream has a long history of working with Sony, most recently as part of the huge Playstation 4 announcement at E3 in 2013.
“When we launched the Playstation 4, we were trying to start the conversation on the next generation of game platforms.” says Michael Brynteson, Executive Producer/Senior Manager of Video Production at Sony of America “The biggest benefit of Ustream is the amount of people you are able to touch and reach at one given time, we thought maybe we would get a few people watching us, but we ended up with millions. People measure success in eyeballs these days, and I think Ustream has been able to provide the biggest and best outreach there is possible”
To learn more about how Ustream helps Sony live stream their event, watch our exclusive testimonial.