IBM Cloud Video customers shared best practices at a customer event in San Francisco,with more events to be staged in Singapore, Chicago, New York, and Dallas
Live video is so exciting because no one knows what will happen—and just about everything will happen, over time. Expect things to break.
This was the consensus among the customers and practitioners who attended the first IBM Cloud Video Enterprise Video Idea Exchange, on February 9 in San Francisco.
The idea for the event came from a customer on the video team at a top hospitality company. The team stages frequent internal and external broadcasts, and they wanted to talk with other IBM Cloud Video customers to identify best practices for fail-proofing live-streamed events. The top tip, not surprisingly, was to have redundancies for every component, from internet service provider to encoder.
Need to create a custom page for your streaming content to live on? IBM Cloud Video and Ustream now have customizable channel pages for Streaming Manager and Ustream Pro Broadcasting. This enables easy branding or no branding, offering white label video solutions for enterprises. This allows control over navigation and branding on automatically generated pages. These features are toggleable as well, allowing companies to quickly make changes.
Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.
One example of video’s impact, the guide notes, was at an 8,000-person financial company with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.
Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.
A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video. LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.