Looking for best practices on your corporate video strategy? 77% of executives believe their organization should be doing more to capitalize on video technology for internal use. If you feel the same way, these best practices can help.
Here are 5 best practices to ensure that users are getting the most out of their corporate video solution:
- Offer user friendly security options
- Enhance asset indexing
- Survey your audience setup
- Be mobile friendly
- Track usage
When average TV viewers are channel surfing on the couch, they probably aren’t thinking too much about big data. But it’s already beginning to shape the viewing experience, namely by providing recommendations. And as time goes on, it will begin to have an even bigger impact.
As the amount of video content—and video viewers—grows, so does the data available about viewing habits and preferences. This is a boon for content creators, who can begin to leverage these insights to create better experiences for their customers in a variety of different ways. While there’s still a lot of data left to be uncovered, changes are already underway in the realms of service quality, content recommendation and production.
For more details on the topic of using data for video enrichment, also be sure to read this Uncovering Dark Video Data with AI white paper.
79% of executives with video content archives agree that a “frustration of using on-demand video is not being able to quickly find the piece of information I am looking for when I need it.” This data comes from a joint IBM and Wainhouse Research report, which interviewed 1,801 executives. The frustration is a growing challenge, but one that can be addressed while simultaneously adding valuable captions to video content. This is achieved through automatic closed captioning, with support to both edit and search them.
Called Watson Captioning, available as part of Streaming Manager and as a stand alone service, the process works by utilizing IBM Watson to generate closed captions, converting video speech to text. Once generated, content owners can modify these for accuracy through a dashboard editor, simplified by confidence levels that will underline words under a certain threshold. Afterwards, these corrected captions are not only accessible in the player but can be searched against as well, empowering viewers to jump to parts in the video where their topic of interest is mentioned.
This article discusses, briefly, the process of generating these captions before detailing the user experience in searching them and how content owners can edit them as well.
In today’s workforce, businesses need to remain agile to support increasingly global teams. In order to stay on the pulse of shifting workplace trends, these large companies are turning to new media and technologies. At IBM, we’re ushering in the future of effective and efficient workplace collaboration with our advanced video and AI technology.
That’s why today IBM Watson Media unveiled new AI-powered Automated Watson Caption Support and Speech-to-Text capabilities to its enterprise video offering. From town halls to training and development seminars, we’re applying Watson’s machine learning capabilities to expedite the distribution of enhanced video content to teams worldwide. These flexible, scalable video streaming capabilities connect enterprises worldwide through live and on-demand streaming video technology — increasing accessibility, streamlining compliance adherence, expediting workflows, and enhancing overall corporate communications.
Rodan + Fields, the number one skincare brand in the U.S. (according to Euromonitor) and one of the fastest-growing disruptors in beauty, is among the first of our clients to experience these enhancements to their global enterprise communications. The company has a range of popular, dermatologist-inspired, clinic-quality products and in 2016, they achieved a major milestone by surpassing $1 billion in revenue. By pioneering a high-tech, high-touch business model that combines the best of retail, ecommerce, and social platforms, Rodan + Fields has more than a million customers and an expansive network of over 200,000 Independent Consultants. Rodan + Fields uses IBM Watson Media’s enterprise streaming solutions to connect with their Consultants, and with our latest features, companies like Rodan + Fields can deliver the best video experience to their employees and Consultants regardless of location.
Looking to manage video platform user permissions?
Managing video content is become an increasingly collaborative experience. Furthermore, enterprises are adopting larger video strategies as well. In fact, when surveying brands and retail companies, 53% stated that they are increasing budgets for live content and 51% are increasing budgets for on-demand content. Naturally this increase in budget for video will produce more content, creating an environment where companies need to be more agile in managing assets. Especially as companies are looking to use video both internally, to employees and stakeholders, and externally, for prospects or entertainment purposes.
To address this, IBM is happy to announce the release of an administrator controlled permission system for organizations. This enables organization administrators to manage video platform user permissions, empowering them to control admins and managers for accounts and channels from a dashboard. This enables quick team management for video assets, fostering easier collaboration toward video goals.
Need a robust video advertising integration solution for content you own?
IBM Watson Media is expanding the advertising options available to content owners through the addition of custom ad solutions. Tailored for live and on-demand video, these are available as a product offering from IBM Watson Media with additional managed services to best support existing and new ad setups.
This article explains more about using video advertising, the available solutions from IBM Watson Media, use cases and the technology behind it. To learn more about the offered services, contact sales for additional details.
In the past few years, there has been a major shift towards video content as the primary form of media. Considering this momentum, the importance of closed captioning has only increased. However, delivering closed captions at scale is challenging for media and entertainment companies—they are costly to create, and the manual undertaking can be burdensome to production teams. Surrounding all of this is also the ever-changing compliance landscape, wherein adapting closed captions to meet regional or industrial guidelines can be tricky.
Today, IBM has introduced Watson Captioning, a new standalone offering that helps to solve these challenges. Watson Captioning leverages AI to automate the captioning process, while ensuring increased accuracy over time through its machine learning capabilities. In turn, this saves businesses both time and money, and delivers a scalable solution. Watson Captioning is a customizable offering that provides flexibility and productivity, can be easily managed across compliance standards, and has the potential to transform industries beyond media and entertainment.
Wondering what is closed captioning? Curious on why you should be captioning your content, or what regulations might exist that could impact your industry?
This article describes closed captions and relates why they are important, with an emphasis on the legal side of the equation. It also includes some best practices, to ensure that content owners are creating what could be considered quality closed captions, both from an accessibility standpoint and to protect organizations as regulations tighten. It also concludes with some resources to help you start captioning your video content as well. For a demonstration of some of those techniques, and to learn overall where the industry is headed, also be sure to check out our Video Trends in 2018 webinar.