All posts by Alan Drummer

What can enterprise video do for your numbers?


Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.

One example of video’s impact, the guide notes, was at an 8,000-person financial company  with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.

Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.

A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video.  LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.

Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”

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