All posts by Anthony Romero

Enterprise Video Use Cases and Case Studies

Enterprise Video Use Cases and Case Studies

Out of 1,512 corporate executives, 81% describe online video as an effective tool for communicating work-related information. That’s an undeniable movement toward video within the enterprise… but what are they using it for? What manner is video being deployed that executives are seeing value in?

This article spotlights prominent enterprise video use cases to explore inside your own company. It also highlights major case studies for several of them for further inspiration.

If a downloadable version, focusing just on use cases, is preferred, download Using Video for Internal Corporate Communications, Training & Compliance white paper.


Multi-CDN Enhanced by Software Defined Delivery

Multi-CDN Enhanced by Software Defined Delivery

Interested in attracting huge audiences with your video content, be it a sports game or a large scale enterprise town hall? Worried about how a delivery infrastructure might handle it?

The live streaming market has continued to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game or when Seattle’s Paramount Theater placed the first symphony online. As that market has matured, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.

This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases and discusses an enhanced software defined approach for improved delivery. If you want a deeper dive on this topic, download this Scaling Video Delivery to Reach Massive Audiences white paper.


6 Tips to Shoot Better Enterprise Video with Your Phone

6 Tips to Shoot Better Enterprise Video with Your Phone

As smartphones have advanced, more and more people are reaching for their phones to record and share video content — even in the business world. From capturing some trade show footage to an impromptu interview with a product expert, there can be a variety of use cases that might prompt something to be captured from a smartphone for enterprise use.

But is it possible to create quality videos using just your iPhone or Android device? We’ll cover some tips to help you shoot better enterprise video with your phone. As a result, this will set up you or others in your company to be better prepared to capture something that looks high quality right from your phone. If you are planning to use your phone to do a live broadcast, also be sure to download our 5 Pro Tips for Live Video Production datasheet as a guide.

  1. Location
  2. Light it up
  3. Frame it up
  4. Adjust the exposure
  5. Make it sound good
  6. Remember, content is still king


Streaming Media Readers’ Choice Awards 2018 Winner

Streaming Media Readers' Choice Awards 2018 Winner

Winners for the Streaming Media Readers’ Choice Awards 2018 have been announced. As selected by users, the awards represent the exemplary services and products in the industry, from platforms to hardware offerings. This year, IBM took home four awards at the ceremony in the following categories:

– Closed Captioning Solution
– End-to-End Workflow Solution
– Enterprise Video Platform
– Media & Entertainment Video Platform

We’d like to thank all of our users for their continued support. For more information on the awards, including our history at them, please read on.


How to Live Stream in Multiple Languages

How to Live Stream in Multiple Languages

Interested in learning how to live stream in multiple languages? Offering multi-lingual content as part of your video strategy can be a great way to broaden attendance and improve asset comprehension. It can also allow more people to share in the excitement of live video, enjoying in-the-moment experiences while being able to appreciate the details.

IBM Watson Media has added the ability to broadcast live content in multiple languages. This allows broadcasters to publish a video stream and then include multiple audio streams as part of the same live broadcast. Consequently, being able to effectively produce content for more people in more places. This also fits into one of the video trends of 2018, which saw a notable increase in the global viewership of content.


Content Innovation Awards 2018 Winner: IBM Watson Captioning

Content Innovation Awards 2018 Winner: IBM Watson Captioning

This week in Cannes, France, IBM Watson Captioning was honored in the Advanced TV Innovation of the Year category at the Content Innovation Awards 2018. The award highlights technology that has improved the TV experience, overcome challenges to the market or enabled viewers in new ways. In this respect, IBM had recently launched IBM Watson Captioning Live, which debuted in April of 2018 to offer live intelligent closed captions for broadcast networks.

The solution, which aids in automated caption generation, helps solve some of the most critical issues facing live content creators today in providing captions. This includes both the ability to scale caption generation and in regards to accuracy, all through infusing the technology with artificial intelligence. This article details what is IBM Watson Captioning and some background on the Content Innovation Awards. For even more information on this technology, also download our white paper Captioning Goes Cognitive: A New Approach to an Old Challenge.


ECDN Provider Features and How to Find the Best Solution for You

ECDN Providers and How to Find the Best Solution for You

71% of executives describe distributing video without harming the corporate network as a top priority purchase decisions in streaming technology.

Video, especially live video where large simultaneous audiences can occur, is a very bandwidth intensive process. Without a proper delivery strategy in place, it can easily compromise the network, halting other activities that might require network bandwidth. So what does a proper strategy look like? Well it often includes an ECDN (Enterprise Content Delivery Network) solution.

This article tackles this topic of ECDN provider features and how to find the best solution for you. It will arm you with a better understanding of features that are out there to help you start to build a checklist of what’s important based on your needs and scope out your optimal setup. This includes considerations like ease of use and monitoring capabilities alongside the different types of available solutions, including efficient delivery over unicast networks and multicast options.

For those looking for even more information on this topic, including comparing unicast, multicast and P2P options along with firewall considerations, download our Internal Video Delivery Without Bottlenecks eBook.


Streaming Video Analytics API and Developer Tools

Streaming Video Analytics API and Developer Tools

Looking for a streaming video analytics API and other developer tools related to video metrics?

IBM has expanded the analytics options available to IBM video streaming and enterprise video streaming users. This includes a set of APIs that allows developers to take metrics related to their video content and infuse them into other applications. These available analytics can be used to track content broadly, seeing metrics on all content. However, they can also be used to track individual usage, associated with an email address gathered either after a user authenticates for restricted internal content or fills out a registration gate for video marketing content.

This article covers what type of data you can get through using the streaming video analytics API, where to find them and API use cases. Some of these are focused on the idea that they will be used for video marketing, while others on the very different use case of internal comms. For the latter, also be sure to download our Using Video for Internal Corporate Communications, Training & Compliance white paper as well.


Cloud Video Editing and Chaptering

Cloud Video Editing and Chaptering

Looking for cloud video editing capabilities? Tools that can let you trim content online while also looking into value adds like the ability to chapter content for better accessibility?

IBM Watson Media offers capabilities for content owners to modify videos, either uploaded or archived from previous live sessions, online. This is non-destructive, meaning changes can be reverted, and is collaborative as multiple managers and admins can utilize the same account to edit video content.

This article covers this feature set along with highlighting improvements that have been made, moving the technology to being HTML5 based. Also be sure to register for our Getting Started with Enterprise Video Management webinar as well, which will cover this and any additional improvements and features to the IBM Watson Media services.


Deploy ECDN through AT&T FlexWare

Deploy ECDN through AT&T FlexWare

Want to improve the end user experience while simultaneously removing strain on your site’s wide-area network?

Through using IBM Enterprise Content Delivery Network (ECDN) and AT&T FlexWare, companies will get a fully managed service for enabling delivery of streaming video within their enterprises. This encompasses reducing strain on the network for the main offices down to smaller locations to achieve a scalable streaming video solution.

This article covers what is ECDN technology, the benefits of it and why you should be using it with AT&T FlexWare. It also details how it works as part of the overall SD-CDN (Software Defined Content Delivery Network) process. To learn more about this, also download our SD-CDN: Scaling Video Delivery to Reach Massive Audiences white paper.


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