The Salesforce platform provides users a 360 degree view of their customers, helping them connect and nurture relationships in a whole new way. An initiative at the company is Salesforce Live, which has webcasts, productions and events, including a live broadcast of Dreamforce.
Hosted in downtown San Francisco by Salesforce, Dreamforce is an annual, massively attended conference. Bringing together a mixture of thought leaders and professionals, the event has historically attracted over 170,000 people to attend. The focus of the show is often on keynote addresses, training sessions and networking events among many other activities that take place at the conference.
When it came to the topic of expanding the audience for the venue, online proved a natural fit. “Streaming is a huge part of Dreamforce, has been for many years,” said Michael Rivo, Business Director of Salesforce Live. “We put a big effort into driving large audiences for our Dreamforce broadcast. For the past several years we’ve had millions of viewers in real time watching the live stream of the broadcast.”
To help achieve this goal, the underlying technology had to be accessible and reliable while creating an overall high quality production for online viewers. For more information on the infrastructure used to support the large audiences, be sure to download this Live Video Delivery System Built for Scalability white paper as well.
Artificial intelligence is transforming industries, increasing efficiency and improving our ability to manage complex issues. That technology also has many benefits within the video space, ranging from language processing to metadata management and enrichment.
As the market and technology continues to improve, those that are shaping it are being honored. This weekend, two of Watson Media’s video solutions were highlighted at the CSI Awards 2018. Announced in Amsterdam, IBM Watson Video Enrichment and IBM Watson Captioning and were cited as the ultimate winners for the “Best Use of AI or Machine Learning in Video” category. These solutions bring to market key advantages for tackling ongoing issues in the video space: the scalable generation of accurate closed captions and effective analyzation of large libraries of content.
Read on for more details on this technology and the awards themselves. For a greater elaboration of these concepts, also be sure to download our Uncovering Dark Video Data with AI white paper as well.
Looking to monetize your video assets or live streams? Interested in pay-per-view (PPV)? Pay-per-view video and paywalls solutions offer content owners a method to create a revenue stream from live broadcasts or on-demand video libraries. This enables organizations to sell their content to viewers, having them pay to access content.
This article describes this process, talks about adding a paywall to your content, strategies and use cases for pay-per-view.
Want additional strategies on video monetization and also methods to reduce churn, increasing predictable revenue from your content? Also be sure to register for our How to Monetize Videos & Reduce Subscriber Churn webinar.
Curious on the artificial intelligence capabilities of the IBM Watson Media solutions for managing video content, but looking for a way to develop them into existing workflows?
APIs are available to integrate IBM Watson Video Enrichment and IBM Watson Captioning into other applications, such as existing dashboards and interfaces. This includes both generating metadata using the artificial intelligence and managing training the AI to be better attuned to a use case. In addition, the APIs are launching with new, additional features, some currently unavailable elsewhere.
If you are interested in putting these APIs to use, contact us to learn more.
Need a guide for creating lower thirds for live video?
This article walks through, briefly, what are lowers thirds before discussing what makes a good lower third and use cases. It finishes off with instructions on adding a lower third to a live stream with instructions for several popular encoders.
Looking for some additional advice as part of your live streaming strategy? Download these 5 Pro Tips for Live Video Production.
Looking for live broadcast closed captioning solutions?
IBM Watson Captioning offers a service for broadcast television to caption their live content. This uses a combination of artificial intelligence in the cloud and hardware on location. For the on-premise component, the Watson Live Captioning RS-160 is hardware created specifically for this use case by the Weather Company to complement the Captioning service. For accuracy, the AI can be trained in advance, expanding both vocabulary and relevant, hyper-localized context through providing corpus.
This delivers a solution that can not only be highly accurate, but one that is both scalable and built for high availability.
To learn more about automatic closed captioning, register for our Auto Closed Captions and AI Training webinar.
A streaming media and video terms glossary that contains definitions of acronyms, technologies and techniques. The definitions are related to live streaming, broadcasting, video hosting and compression.
These video terms are relevant for both new techniques and legacy methods, which still have ramifications today when handling older media. There is a larger emphasis for online video applications, although a few terms which have roots in older methodology and processes. The glossary will be continuously updated as the industry evolves. If you are looking more for some tips on executing these terms, check out these 5 Pro Tips for Video Production.
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Want to know how to embed video into a website? Looking for a rundown of some of the many options available for video embedding?
This article covers how to embed a video, both live and on-demand content. It also discusses many of the features through combined and playlist embeds. This includes emphasis on the updated solutions from IBM Watson Media, which have been recently expanded with the ability to embed video chapter navigation and playlists into websites through combined embeds. To see the process of creating these improved, combined embed code, also be sure to register for our Getting Started with Enterprise Video Management webinar.
Want to learn more about how to live stream presentation slides?
This article discusses how to add a presentation slides to a live stream, use cases and tips for creating engaging broadcasts that include a slide deck. It mentions both methods for broadcasting through an encoder to discussing a new feature for IBM’s video streaming and enterprise video streaming offerings that can allow content owners to upload and include slides inside the platform.
Want to see this explained in webinar instead? If so, register for a live demo.
Looking for some best practices around using internal communication tools?
This article walks through some tips and advice for crafting an internal communication strategy. Topics covered range from collaboration tools to a strong focus on internal video solutions as well. It also emphasizes the importance of the ability to have communication that can be not only archived, but also in a search friendly manner as well to improve ROI (return on investment).
For those looking for strategies specific to video, download this Using Video for Internal Corporate Communications, Training & Compliance white paper.