People are watching more and more streaming content, with year-over-year time spent watching streams growing almost 22% on desktops and 48% on mobiles as outlined in our Video Trends to Look for in 2017 webinar. Viewers like to watch more of a good thing too. This can be for education purposes, entertainment or discovering more about a product or topic. Organizing your video assets into easy-to-find video playlists can aid in more content being consumed, and take advantage of this growth in time devoted to streaming content.
To help in navigating video assets, IBM Cloud Video and Ustream have added a playlist feature. This enables content owners to create numerous playlists associated with on-demand videos. These videos can range from professionally edited assets to auto archives of earlier live streams.
Looking to increase your audience? Want more eyeballs on your product launch? Larger viewership on your live event? Inline video playback on social networks, like Twitter and Facebook, can be a way to bolster your audience size.
This article describes what is inline playback on social networks, the advantages of using it, how to do inline video and the end user experience while including demos.
A lot of the use cases for inline video playback are relevant to marketing. Not all types of video marketing will want to use inline playback, though. In particular, those that are directed at lead generation. Watch our webinar on 9 Mistakes to Avoid in Your Video Marketing Strategy to get some ideas on if your content is brand awareness focused, and would benefit from inline playback, or if it’s more directed toward lead gen.
Data from a Wainhouse Research report shows that 27% of enterprises that are over 500 employees are adding at least 25 hours of on-demand video content to their archives each month. This explosion of content is proving key for applications like training and educating a workforce, or used as collateral to engage prospects. However, with these growing archives also comes with it a challenge of discovery, of being able to quickly locate relevant content when needed.
One way to address this challenge, though, is by improving overall content discoverability. This can be achieved through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
Curious on adding text to your video content? Unsure on if you should do closed captions or subtitles, or even what the differences are between them? This article discusses what are subtitles and compares closed captioning vs subtitles to assist you on which to go with and why.
Looking to deliver live streaming content with closed captions? Curious on CEA-608 captions and how they differ from CEA-708?
This article describes some of the benefits of closed captioning live content while discuss the CEA-608 and CEA-708 methods. It also briefly touches on execution, with emphasis on IBM Cloud Video which has recently enhanced its delivery to support reaching mobile devices with these captions.
Looking to add closed captions or subtitles to your video content? Need WebVTT captioning support?
While closed captions can be associated with aiding the deaf and those hard of hearing, their benefit goes beyond this for video creators. In this article, learn about captions, why you should be investing in them and how viewing habits are changing in a way that increases their use. Also learn about the WebVTT format for subtitles and caption, how to create them and convert other subtitle formats to them as well. This is topped off with discussing how to add captions to your videos on Ustream or IBM Cloud Video, using Streaming Manager or Streaming Manager for Enterprise.
Want to speed up notifications around a live broadcast? Do you need to reduce manual efforts involved to maintaining additions to your video library? Looking to do some tricked out things with your smart device around an executive town hall?
Live channel and video webhooks let you know when events happen, so you can build automated processes around them to reduce workloads and improve end user experiences. In this article, discover what is a webhook, why you should be using them, use cases and how they work at IBM Cloud Video.
Looking to broadcast 4k streaming video? 4K presents an opportunity for better, more vivid detail. This can enhance viewing content on larger screen sizes, such as on a big screen in a meeting room. Even downscaling the assets, though, can present an image that is high quality with a higher level details. It also offers an opportunity to focus in on smaller details. Ever do a presentation with a graph that was indecipherable due to size and compression? 4K streaming at an appropriate bitrate can be a solution.
IBM Cloud Video has added capabilities to create 4k live streaming video and upload 4k VOD (video on-demand) files. This article outlines these capabilities and also discusses what is 4K and how to go about broadcasting at that resolution. It also outlines some of the challenges inherent with live streaming 4K content, due to the large demand from both the broadcaster and viewer in terms of a required connection speed. Consequently, before they can begin streaming at this resolution, broadcasters need to reach out to IBM Cloud Video’s customer success to discuss their setup.
The live streaming market continues to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game and when Seattle’s Paramount Theater placed the first symphony online. As that market continues to mature, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.
This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases, an enhanced software defined approach for improved delivery and links to additional resources.
If you want to learn more about video delivery and CDNs in general, though, please read our What Is A Content Delivery Network article.
A streaming media and video terms glossary that contains definitions of acronyms, technologies and techniques. The definitions are related to live streaming, broadcasting and video hosting.
These video terms are relevant for both new techniques and legacy methods, which still have ramifications today when handling older media. There is a larger emphasis for online video applications, although a few terms which have roots in older methodology and processes. The glossary will be continuously updated as the industry evolves. Links to learn more and for relevant articles will be added overtime as well. If you are looking more for some tips on executing these terms, check out these 5 Pro Tips for Video Production.
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