Looking for some tips to combat broadcast delays caused from streaming? Plagued by audio and syncing issues and need some help? Buffering got you down?
Join us as one of our Customer Success reps focuses on how to tackle some of the most common issues our broadcasters face. The advice is broken into four parts, each focused toward tackling top issues related to live video streaming. Use the navigation below to jump to a particular issue, including tackling the general equipment workflow. If you are looking for more in-depth studio setups, though, please reference our Video Studio Recommendations white paper.
As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.
1. Figure out what you can use live video for
Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.
Getting started with live video streaming doesn’t require the best, most expensive, or high-tech equipment. With just a few simple gadgets you, and the people on your holiday shopping list, can be ready to easily stream high quality content for a low price.
If you are looking for that last minute gift for a novice streamer or a professional; read on for some of our favorite devices and accessories from 2013.
Last week Ustream’s SVP of Marketing, David Thompson, and the Vice President of Digital & TV Entertainment at Emmis NY, Lin Dai, hosted a workshop at PRSA’s 2013 International Conference in Philadelphia titled “Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.” It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start, or they already had a plan, but weren’t sure how to get the best ROI. Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.