Customer Stories

Discover case studies through streaming video customer stories that highlight live and on-demand video uses for enterprise, media and entertainment.

The SMBs Heard ‘Round the World

zuora logo

Not so long ago, your typical small business was a neighborhood mom-and-pop shop that served a small, local clientele.

Fast forward to 2014, and small businesses are just as likely as IBM to have a truly global presence, with team members and customers located around the world.

With a worldwide footprint comes the need to communicate with audiences thousands of miles away, which can be a challenge for lean-and-mean companies. That’s where Ustream comes in.

Ustream enables thousands of small and medium-sized businesses (SMBs) to realize the benefits of live streaming video. Our clients include some of the most innovative, dynamic SMBs around — businesses like Foster City, California–based Zuora.

Founded in 2007 by three guys in a tiny office, Zuora enables businesses to launch and monetize subscription products and services through its subscription management software. Today the company employs more than 400 professionals at its headquarters in California and at satellite offices throughout North America, Europe, and China.

As you can imagine, managing a team whose locations span nine time zones can be quite a challenge, especially for a small business. How do you keep all your employees engaged and aligned with your mission while still keeping a small-company feel?

Zuora’s leadership found their solution in live streaming video, provided by Ustream. The company began broadcasting its weekly meetings, enabling employees around the world to offer input and ask questions in real time.

But that was just the beginning: Now the company uses Ustream live video to evangelize their brand message. Last year the broadcast of their Subscribed conference in San Francisco attracted more than 20,000 viewers. “That blew away our expectations,” says CMO Brian Bell. “We never expected to get that many watching it live and engaging in the conversation. In fact, it was so successful that when we did the event again in London, we also chose Ustream.”

Read more about Zuora and check out their Ustream channel.


Case Study: TWiT.tv

white twit logo

From its humble beginnings with a single podcast, TWiT.tv is now poised to become “the CNBC of tech” — powered by its partnership with Ustream.

Since 2005, the shows of TWiT.tv have provided news, commentary, help, how-to and perspective on the latest trends in digital tech from seasoned experts and journalists. Beginning with a single podcast called This Week in Tech (the source of the acronym TWiT), the online broadcaster now offers more than 20 other top-ranked shows, including This Week In Google, Tech News Today, Green Tech Today, Macbreak Weekly, Windows Weekly, The Daily Giz Wiz and many more.

“Soon after we started the podcast, I could see that video was getting the lion’s share of attention,” recalls Leo Laporte, founder, owner and president of the Internet television channel. “We set up a webcam and started streaming video of me recording the podcast.” But even in 2005, Laporte foresaw a grander future for streaming video.

“I envisioned a time when IPTV [Internet Protocol television] would take off, when people wouldn’t care where they got their TV from traditional networks or Internet broadcasters,” he remarks.

Today, TWiT.tv produces 30 shows and owns a 3,000-square-foot studio in Petaluma, California. Viewers can enjoy the content live as it is broadcast or via download; however, Laporte notes that the live broadcasts are the secret behind TWiT’s special brand of success.

“I came from live TV and radio,” Laporte explains, “so I know firsthand that there’s an immediacy, an urgency, an energy around live broadcasts. Because we’re live, our shows are better — they feel live, even if you’re watching a download.”

Ustream has been a partner of TWiT.tv since its earliest broadcasts. “Ustream is our oldest partner, and it’s the default selection on our live stream home page,” says Laporte. “Our audience is very tech savvy, and they come with the expectation that our broadcast will be flawless. It’s so important that the distinction between Internet broadcasters and ‘real’ broadcasters disappears — we ARE real broadcasters — and Ustream enables us to deliver a real broadcast experience.”

In addition to uncompromising quality, Ustream has also delivered on customer service. “We were very specific about what we wanted,” Laporte notes, “and Ustream has been great about helping us do livestreaming our way. For example, we didn’t want preroll ads — our advertising is a part of the show — and they’ve worked with us every step of the way.”

As livestreaming becomes more popular and accessible to more content creators, Laporte sees his vision for IPTV closer than ever to becoming reality. “Newer televisions are capable of showing IPTV,” he explains. “One day soon, picking up the remote will be the same process for watching network TV as for accessing an Internet show. Then IPTV will be a reality … and TWiT.tv will be right there.”

To learn more, check out the TWiT.tv case study video or download our white paper to learn how you can integrate video into your communication strategy.


Sharing Hope Through Live Streaming Video

Climate Reality Pic

Sure, we’ve all heard the bad news about climate change: it’s here, it’s huge, it’s devastating, and it’s not going away anytime soon.

Ever wonder whether there’s any good news around this global phenomenon?

Well, there is. On September 16–17, 2014, the Climate Reality Project broadcasted live streaming video on Ustream for 24 hours straight, sharing 24 reasons to be hopeful about the future of our planet. 24 Reasons for Hope is the fourth event in the Project’s annual 24 Hours of Reality series dedicated to sparking action on the issue of climate change.

Each hour of the event, hosted on the Climate Reality Channel, focused on a different reason to be hopeful about our future and encompassed presentations from Project Chairman Al Gore, town-hall meetings, musical performances from acts such as Linkin Park and Jack Johnson, and other features. Among the 24 reasons presented were:

  • Renewables are growing in use and getting cheaper all the time. (Hour 1)
  • Remarkable progress is being made in energy storage. (Hour 11)
  • Key financial institutions are realizing that dirty energy is a bad investment (Hour 21).

The 24 Reasons for Hope channel on Ustream drew more than 16 million views — 8 million unique views — in countries around the globe.

To learn more about the event and to access recordings from the live video stream, visit 24hoursofreality.org.


Geek House Grand Opening and LIVE Stream

This week’s guest blogger is Cali Lewis: What do you get when you mix one part Bill Nye and two parts Fembot? Cali Lewis! You may have seen her co-hosting ‘Call For Help’ with Leo Laporte, or perhaps you’ve seen her reporting on BBC, CNN, MSNBC or Fox. She’s the co-star of GeekBeat.TV, and her millions of fans will tell you – she’s a little bit country, AND a little Rock n’ Roll! Find her on Twitter @calilewis

GeekBeatWho has 8500 square feet of oxygen rich space, robots roaming the halls, and the biggest Infinity Wall this side of the Rio Grande? The Geek House that’s who!

It’s time for yet another big milestone for the team here at GeekBeat.TV! We started in a small bedroom in Dallas, quickly moved to a leased 2500 square foot office space to OWNING an 8500 square foot epicenter the audience has dubbed the Geek House!

And now, on August 1st, 2014 at 4:00 PM EST, it’s time to show the galaxy why the Geek House is Disney World for Geeks! We literally have people coming from all over the world to be part of the experience, and we’ll be unveiling some very geeky, super secret features of the Geek House!

And guess what? YOU can be part of the experience, without having to come to Dallas! Just join us on our LIVE stream on Ustream.tv at http://geekbeat.tv/live – we’ll have our chatrooms throughout the entire building during the show so be sure to chime in with your thoughts and questions!


Live and Ustreaming for Change: OccupiedAir + Gaza Live!

Over the years, we’ve seen our live video technology used in a variety of ways, and we’ve witnessed its ability to cross borders in ways once only imaginable. Some of the most compelling streams have come during times of distress, as users have taken to their mobile devices to stream live to the world. Earlier this year, we launched a program called Ustream for Change, in light of this incredible phenomenon.

Right now, OccupiedAir is streaming to the masses, live from Gaza:

Broadcast live streaming video on Ustream

Gaza Live has also been continuously streaming:

Broadcast live streaming video on Ustream

We support live video use for transparency; learn more about Ustream for Change HERE


Go Curvy Expands Their Reach with Ustream

Today’s post comes courtesy of our friends at Go Curvy. Matthew Barrett, Executive Producer of Go Curvy, is our guest blogger for the day.

GoCurvy_Emme

Tomorrow is a very exciting day for Go Curvy and our viewers.

Sherry Lee Meredith, the host and creator of Go Curvy, is interviewing Emme, the first curvy super model, on the show. Go Curvy is all about accepting your curves and loving your body and Emme has been the top ambassador for this movement since the 1990s.


(U)streaming from NAB: The 2014 Teradek NAB Live Show

The NAB Show has officially kicked off, and we’re working with Teradek to bring you all into the show, wherever you are.

NAB_Teradek

The 2014 Teradek NAB Live Show brings online audiences the latest and greatest announcements from the world’s largest broadcast equipment manufacturers and industry influencers.


Ustreamed History: The World Mourns Nelson Mandela

“Death is something inevitable. When a man has done what he considers to be his duty to his people and his country, he can rest in peace. I believe I have made that effort and that is, therefore, why I will sleep for the eternity.” Nelson Mandela, 1994

 

The world has lost another extraordinary man. Nelson Mandela, South Africa’s first black president, who was an icon of peace, freedom and reconciliation, passed away yesterday at age 95. He died after long-lasting lung illness at his Johannesburg home surrounded by his family.

ScreenShot008

NBS broadcasts a previously recorded interview with Madiba

As soon as the news of Madiba’s death spread across South Africa, people gathered outside his Johannesburg house, as well as in front of his former home in Soweto, singing and dancing to mourn his death and remember his exceptional life.


Uber: The Next Amazon?

Today at Ustream HQ, we hosted one of our weekly webinars in our studio. However, this one was more NPR-style, as our CEO, Brad Hunstable, chatted with Altimeter analyst, Jeremiah Owyang, about the collaborative economy. Times have changed and new companies have emerged and thrived under this model. Uber has made quite the name for itself; in fact, they may even be on pace to be the “next Amazon.” Check out more here:

Video streaming by Ustream


From the Ustream Archives: The Hatch of Decorah Eaglet E-3

HighlightsByLakeshia Proudly Presents:

The Hatch of Decorah Eaglet E-3

Decorah Eaglet Flashback: The Hatching of E-3

We laughed, we cried, we watched over 200 MILLION times. The Decorah Eagles are easily the biggest celeb on Ustream (sorry Beliebers) and their fanbase is 2nd to none.

Now that our beloved Eaglets have fledged, many fans are taking a walk, er flight down memory lane, reliving all those precious moments we witnessed over the last couple of months. Thanks to the release of never seen footage on the Decorah Channel, and my keen eagle eye senses (pun intended) l am proud to present one of my finest highlights: The hatching of E-3!

Hold the applause please, I have more news! As I continue to review all the wonderful footage Bob has been so gracious to let us watch, I will continue to post every golden moment I find on a weekly basis. Highlights will be added weekly of Decorah moments that made us fall head over heels (er, talons) with the Decorah Eagles every week.

I am proud to present, for the very first time, the actual hatching of Decorah Eaglet E-3 on Ustream

(Tip: If your eyes get a little watery, just blame it on allergy season)


Subscribe to updates