Company News

Learn about the latest streaming video news related to IBM Cloud Video, its solutions and awards that the platform has won for its streaming technology.

IBM Acquires Ustream: Behind the Acquisition

In 2007, John Ham, Gyula Feher, and I started a small company called Ustream with the vision to help military service members around the world connect through the power of video. As West Point graduates, John and I saw the unique challenges soldiers, sailors and airmen faced while deployed around the world. We teamed up with Dr. Gyula Feher to ultimately build Ustream into what it is today, a leading global video solution provider for live and on demand video.

Today I’m excited to announce the acquisition of Ustream by IBM. This partnership was a natural choice as IBM is expanding its video portfolio offerings and Ustream has distinguished itself as a leader in video solutions for media and enterprises.


Ustream Wins Streaming Media Readers’ Choice Awards

The Streaming Media West Readers choice awards the only awards ceremony in the online video industry where the customers have their say in what online video products and services they could not live without.

This year’s awards brought in 250 nominations and opened the voting to StreamingMedia.com readers to select their favorites. Over 3,500 readers voted and casted in a total of nearly 36,000 votes across 29 categories, ranging from Streaming Media to Streaming Media Producers. Finalists were announced in mid-October, the winners were announced at the Streaming Media West show in Huntington Beach, California

Ustream is the winner of 3 Streaming Media Readers’ Choice Awards!

  • Streaming Platform (3rd year in a row!)
  • Advertising Solution (2nd year in a row!) – Ustream LiveAd
  • Enterprise Video Platform – Ustream Align

To try out our award-winning solutions, visit Ustream.tv


Vote now for the 2015 Streaming Media Readers’ Choice Awards!

STREAMINGMEDIAAWARD-01Voting is now open for the 2015 Streaming Media Readers’ Choice Awards. For five years running, Ustream has been selected as Streaming Media Magazine Readers’ Choice Award winner.

This year we are excited to announce that Ustream has been nominated in five categories:

  • Cloud Encoding/Transcoding Service
  • Enterprise Video Platform
  • Live Video Platform
  • Video Advertising Solution
  • Webcasting/Presentation Solution (Cloud)

You can cast your vote here between now and October 1 – it only takes a second. Streaming Media will announce the finalists — the top three vote-getters in each category — on October 15, and winners will be announced at Streaming Media West in Huntington Beach, California on November 18.

Thank you in advance — we appreciate your support! And, don’t forget to click on the heart at the bottom of this blog post to encourage others to vote!

 


Ustream Joins Fellow Providers, Vendors in New Streaming Video Alliance

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You know an industry has reached a new level when it needs its own best practices … and an official organization to promote those practices.

Well, congratulations, streaming video. You’ve officially arrived.

Ustream and 16 other service providers, content companies, and tech vendors recently came together to form the Streaming Video Alliance (SVA), whose mission is to “develop, publish and promote open standards, policies and best practices that allow the video streaming ecosystem to flourish.”

Dan Rayburn, founding member of the Alliance and principal analyst at Streaming Media, recently told Benzinga.com that one of the industry’s biggest problems is a lack of standards.

“If you think about it as a consumer, think about how fragmented the market is,” Rayburn said. “You go and get a device, you don’t know what’s available [or] what’s business model. Is it pay to download? Pay to own? Subscription? Rental? Which platform does it work on? There’s just so much fragmentation in the market.”

The new organization will focus on three key areas:

  • Open Architecture: Standardizing specifications for network and cloud-based streaming and caching infrastructure
  • Quality of Experience: Developing a common approach to defining, measuring, optimizing, and reporting quality of the video streaming
  • Interoperability: Creating standards for streaming video

The SVA will hold full membership meetings once a year, while its Working Groups — focused on specific issues such as security, privacy, and analytics — will meet more often to pursue their individual objectives.

Other members include Cisco, Yahoo!, and FOX Networks. Notably absent from the list are Netflix and YouTube, whose heavy investments in their own video-distribution infrastructures make it less likely that they will adopt an external consortium’s recommendations.

To learn more, visit the SVA website or download the new whitepaper by Aberdeen Research Group.


IBM Selects Ustream to Power Video on New Platform

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Video has become a must-have feature for apps of all shapes and sizes. That’s why when IBM created its latest tool for app developers, they knew that video had to be a part of it. And when it came to choosing a video platform, they looked no further than Ustream.

Earlier this year, IBM introduced Bluemix, a new cloud offering that enables organizations and developers to quickly and easily create, deploy, and manage applications on the cloud. By using Bluemix, developers can shorten their development times, allow for flexible capacity, and address any gaps in internal tech resources.

Ustream is the first and only video platform available within IBM’s new offering. Developers using Bluemix can easily integrate video into their applications or simply use it for communicating the benefits of their business. Other benefits include:

  • Command-line and script-based control of video streaming to simplify development of video-intensive cloud apps
  • Greater freedom in customizing and controlling the way video is used and presented
  • Easy-to-find, easy-to-manage content and API keys via the user-friendly Ustream dashboard experience

To learn more, check out the IBM Cloud channel or download our whitepaper to learn more about Ustream’s solutions.


Ustream, the only video platform in IBM’s Bluemix Platform

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Great news! Ustream is currently the first and only video platform that is available within Bluemix, IBM’s cloud platform for developers. Developers leveraging the Bluemix platform can easily integrate video into their applications, or simply use it for communicating the benefits of their business. Thanks to the depth of Ustream’s APIs, the Ustream platform can be directly controlled from Bluemix with little hassle.

Bluemix is an implementation of IBM’s Open Cloud Architecture, leveraging Cloud Foundry to enable cloud application developers to rapidly build, deploy, and manage their applications. IBM has partnered with some of the leading SaaS applications to make this possible.

Cloud applications built on Bluemix will

  1. Reduce time for application/infrastructure provisioning
  2. Allow for flexible capacity
  3. Help to address any lack of internal tech resources
  4. Reduce Total Cost of Ownership (TCO)
  5. Accelerate exploration of new workloads – social, mobile, big data

To learn more about Ustream’s offering in Bluemix, check out our entry in IBM’s Bluemix blog.


Live Video Bigger and Hotter Than Ever, Ustream CEO Tells International Business Times

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Following Amazon’s acquisition of video platform Twitch for $970 million, many in the business media are taking a rejuvenated interest in streaming video and the companies driving its popularity.

One of those journalists is Jeff Stone of the International Business Times, who recently spoke with Ustream CEO Brad Hunstable. (Read the full article here)

Hunstable emphasized that the success of Ustream is no mystery, that it can be attributed to smart business maneuvering and a commitment to openness, both online and in the real world.

He also asserted that “live streaming is bigger and hotter than ever,” citing as evidence Sony’s recent live-video launch of the Playstation 4, which attracted 4.8 million viewers with an average viewing time of 45 minutes. “That starts to look like a primetime TV audience,” Hunstable noted.

On the issue of copyrights and illegal streaming, Hunstable affirmed that Ustream is committed to protecting the assets of its customers with “actual human monitoring, real-time fingerprinting and also with systems and algorithms,” an effort that began with our Viacom and UFC partnerships.

With all its success over the last seven years, Ustream is remaining true to its roots. Hunstable founded the company in 2007 with the goal of helping troops overseas connect with their families, a cause that is still close to his heart. The company is one of the main champions behind the Oscar Mike Foundation, which assists veterans diagnosed with post-traumatic stress disorder, and is exploring further opportunities for acting as “a force for good.”

Hunstable notes that he has become inspired “to get involved and have a role socially. We donated hundreds of thousands of dollars to citizen journalists on the ground in Ukraine. […] The Internet is a tool for new emerging democracies and societies, [and] it’s important to leverage our technology as a force for good.”

Read the full article here or download our Wainhouse Research white paper to learn how enterprises leverage live video for business communications.



Meet Andy: Learn How Ustream Can Help Your Business Grow

Here at Ustream, we live and breathe live video every day. In fact, we’ve powered more than two billion streams over the last seven years, and we’re here to help you harness the power of our technology. Businesses large and small can weave live video into their marketing playbooks, as it’s a cost-effective way to reach large, engaged audiences and ultimately cut through all the clutter out there.

Check out our new video below, and see how Andy’s Bags has transformed into a booming business with Ustream:

Broadcast live streaming video on Ustream

Ready to learn more? 

Learn more about Ustream’s live video solutions HERE

Download our white paper, Integrate Live Video Into Your Communication Strategy


Ustream Budapest Office Video

Check out the new state-of-the-art Hungarian office to see where we work hard, dream big, and make Ustream happen!

To learn more about the Hungarian Ustream Office visit the previous blog post!


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