Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

Video Marketing Software with Lead Generation

Video Marketing Software with Lead Generation

Looking for video marketing software with lead generation capabilities?

This article talks about how important video marketing can be for a variety of use cases. It then dives into important features for these use cases from video marketing software as a service (SAAS) solutions in the cloud. These features range from integrated CTAs, to lead generation and prospect tracking as well.

For more advice on video marketing use cases, also be sure to download our How to Increase Conversions with Online Video white paper. For brand and retail marketing use cases, watch this Live Video Inspiration Webcast with Brandlive, a live video platform solution for marketing.


Video SEO Tips: Optimize Your Video for Search

Video SEO Tips: Optimize Your Video for Search

Looking for some video SEO tips?

This article outlines strategies to make your video content and their accompanying pages rank better in search engines. It outlines tips and advice to help you get the organic traffic on your content that you’ve been looking for. If part of your goal in creating videos is to drive conversions, also be sure to download our How to Increase Conversions with Online Video white paper.


Video Distribution Strategies: Guide and Tips

Video Distribution Strategies: Guide and Tips

Looking for video distribution strategies?

This guide walks through various strategies for a successful video distribution plan, garnering you valuable traffic to your content. It includes examining multiple use cases, from monetized assets to video marketing collateral, and the different strategies involved with each.

If you are planning to use your video assets for marketing purposes, also be sure to download our How to Increase Conversions with Online Video white paper that has specific tips for driving conversions.


AES Video Encryption: 256 vs 128 Bit

AES Video Encryption: 256 vs 128 Bit

Considering AES video encryption for your assets at rest and during delivery? Curious on the merits of AES-256 vs AES-128 for video?

A security audit, a systematic evaluation of the security of an organization’s information system, can measure many things to see how it conforms to established practices and criteria. In relation to video, this can include virtually every state of the content, from data at rest to in transit. This article covers what is video encryption, explains AES (Advanced Encryption Standard) and why it’s discussed about what bit key is ideal to use for video.

From more information on this topic, and on the greater concept of video security, also be sure to check out our Enterprise Video Security Components & Services white paper.


What is Video Encoding? Codecs and Compression Techniques

What is Video Encoding? Codecs and Compression Techniques

Wondering what is video encoding and why it’s important?

In this article, we’ll examine the process of encoding, codecs and compression techniques. This includes what makes for a recommended codec, although is situation dependent. It also covers why certain artifacts, related to compression, might appear in your video. As a result, you’ll walk away with a better understanding of this process and how it relates to adaptive bitrate streaming.


Live Streaming Cameras: Select the Best for You

Live Streaming Cameras: Select the Best for You

Need some advice on choosing a live streaming camera that is best for you? One of the first steps toward doing a broadcast is selecting a video source, often times a video camera.

There are a lot of camera options out there, and different ways to connect them to your encoder as well. Not only that but prices can range pretty dramatically, with some being around $80 while others can get into the thousands. Plus, some might be confused about capture cards, like why or when do they need them as part of their overall workflow.

This article, and accompanying video, aim to demystify this a bit. Aiding you in learning a few tricks of the trade so that you can better navigate choosing a camera for your next live streaming project. Also, be sure to check out our Video Studio Recommendations guide as well to help you create your video studio with your live streaming camera.


Best Practices for Your Corporate Video Strategy

Best Practices for Your Corporate Video Strategy

Looking for best practices on your corporate video strategy? 77% of executives believe their organization should be doing more to capitalize on video technology for internal use. If you feel the same way, these best practices can help.

Here are 5 best practices to ensure that users are getting the most out of their corporate video solution:

  1. Offer user friendly security options
  2. Enhance asset indexing
  3. Survey your audience setup
  4. Be mobile friendly
  5. Track usage


What is Closed Captioning and How Does it Work

What is Closed Captioning and How Does it Work

Wondering what is closed captioning? Curious on why you should be captioning your content, or what regulations might exist that could impact your industry?

This article describes closed captions and relates why they are important, with an emphasis on the legal side of the equation. It also includes some best practices, to ensure that content owners are creating what could be considered quality closed captions, both from an accessibility standpoint and to protect organizations as regulations tighten. It also concludes with some resources to help you start captioning your video content as well. For a demonstration of some of those techniques, and to learn overall where the industry is headed, also be sure to check out our Video Trends in 2018 webinar.


Video Hosting Service for Business

Video Hosting Service for Business

Looking for a video hosting service? Not sure on what criteria is important, or maybe even how to host a video in the first place?

This article walks through the hosting process while detailing things to look for in regards to content backup and restrictions, which is detailed more in this Video Security Components & Services white paper. The article then goes over various value add features to consider for video hosting, from managing assets to making them more accessible to viewers.


How to Webcast in Just 5 Steps

How to Webcast in Just 5 Steps

Want to learn how to webcast?

This article discusses, briefly, what is a webcast before explaining how to do a webcast of your own in five steps. If you want a video on this topic, along with highlighting many of the features that could be used as part of a webcast or resulting on-demand file, check out this Getting Started Demo.


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