Looking for some tips to perfect your video content? How about 15 streaming tips for live and on-demand content?
This article covers 15 different pieces of advice to help along your live broadcast or improve on-demand content. There is a larger emphasis for live streaming on this list, as more preparation is involved, although some of this advice is universal or covers aspects after the stream is done that fall into on-demand territory.
If you are a bit more interested in the on-demand studio side of things, it’s recommended to also check out our Video Studio Recommendations white paper. This guide lists not just techniques to use in your studio, but also gives specific gear recommendations from microphones to lighting systems.
- Familiarize yourself with your equipment
- Test early
- Plan around lighting
- Don’t downplay your audio
- Know your upload speed
- Secure a stable connection
- Backup Internet source
- Stay organized
- Promote your live event
- Start your stream early
- Make the live stream interactive
- Utilize a CDN or CDNs to deliver your video
- Prepare for an on-demand version
- Record a local copy
- Create post event highlight clips
Think about today’s video viewing experience. Thanks to HD video, stereo sound, and high-pixel displays like the iPhone’s Retina feature — not to mention ever-higher bandwidth — entertainment and news video and audio is exceptionally clear, even for the lowliest smartphone or tablet.
Now, take that audience of viewers, accustomed to the very best HD video and deep stereo sound, and place them in front of a live streaming event that doesn’t have the same production values. Dark, blurry video and muffled audio won’t hold their attention, especially when you consider that online video drop off rates can run as high as 20 percent in the first 10 second of a video.
The good news for creators of live video is that even without a team of directors or a state-of-the-art video studio, it’s possible for organizations to up their game in terms of production quality. According to Jeff Irwin, customer success manager for IBM Cloud Video, a few simple fixes and some strategic and affordable equipment purchases can make any live stream look and sound better. So read on to learn how to make a live video look professional with these 4 proven methods. If you find this article useful too, be sure to check out our 5 Pro Tips for Live Video Production guide as well.
Looking to increase your audience? Want more eyeballs on your product launch? Larger viewership on your live event? Inline video playback on social networks, like Twitter and Facebook, can be a way to bolster your audience size.
This article describes what is inline playback on social networks, the advantages of using it, how to do inline video and the end user experience while including demos.
A lot of the use cases for inline video playback are relevant to marketing. Not all types of video marketing will want to use inline playback, though. In particular, those that are directed at lead generation. Watch our webinar on 9 Mistakes to Avoid in Your Video Marketing Strategy to get some ideas on if your content is brand awareness focused, and would benefit from inline playback, or if it’s more directed toward lead gen.
Once an organization decides to present streaming video on a regular basis, carving out space—and budget—for an in-house studio makes good sense. The prospect may sound daunting, but the studio doesn’t need to look like the headquarters at CNN : It can be equipped with the basics for somewhere in the $12,000-$15,000 range.
Brian Malone, CEO of video production company Malone Media, travels around the country working with companies, nonprofits and government organizations to share their messages through video. Here, he explains how with help from the IT department (and some smart hardware and software purchases), organizations can deliver streaming video on a few minutes’ notice. But first, they need a basic setup and equipment, and this article discusses approaching a DIY video studio setup while being mindful of the end budget.
If you are looking for an expanded guide on this subject, please reference our Video Studio Recommendations white paper.
Curious on adding text to your video content? Unsure on if you should do closed captions or subtitles, or even what the differences are between them? This article discusses what are subtitles and compares closed captioning vs subtitles to assist you on which to go with and why.
There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?
During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.
The live streaming market continues to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game and when Seattle’s Paramount Theater placed the first symphony online. As that market continues to mature, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.
This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases, an enhanced software defined approach for improved delivery and links to additional resources.
If you want to learn more about video delivery and CDNs in general, though, please read our What Is A Content Delivery Network article.
Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.
It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream? The communicators and video experts below say that by planning out every segment of streaming video, and adding valuable content to cover presenting gaps, you’ll improve the chances that audiences will stay engaged until the very end.
Notre Dame’s Eric Nisly guides live-streaming of commencement and other events using resources like this production truck.
Live-streamed video takes you to the heart of an event and lets you share in its emotion from wherever you are.
Maybe a friend or family member is crossing the stage to get a diploma, or an ensemble of musicians is playing passionately to win a prestigious international prize, or a university is interviewing teachers and students during an online fundraiser to share with alumni the kind of moments that make the campus special.
These are just some of the hundreds of annual events now streamed by the University of Notre Dame. The volume of streamed events has roughly doubled in the last three years as the public’s appetite for streaming video grows.
Notre Dame’s production team, including Streaming Engineer Eric Nisly, have learned from experience a few best practices that make a big difference in keeping glitches low, emotional impact high, and results solid. We asked Eric to share 9 of his top tips.
- Get the word out
- Plan to fail
- Keep crew responsibilities narrow
- Get the two most wanted camera angles
- Ensure live support from your streaming platform
- Better than selling DVDs: stream goodwill
- Document success: crowdsource your streaming playbook
- Build strategic vendor relationships
- Keep raising the bar: put a point person on R&D
Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.
One example of video’s impact, the guide notes, was at an 8,000-person financial company with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.
Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.
A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video. LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.