Tips & Tutorials

Get the latest streaming video tips and read in-depth tutorials on broadcasting, live streaming, VODs, asset security and video content delivery strategies.

Improve Employee Engagement Through Live Video (New Webinar)

Did you know that, according to a recent Gallup survey, 70 percent of all American workers are either not engaged or actively disengaged from their jobs?

It’s not just a morale issue. Employee engagement is having an impact on their employers’ bottom line, with the cost of disengaged employees accounting for $450–$550 billion in annual losses of productivity each year.

To reduce the growing challenges associated with disengagement in the workplace, executives are looking for a new, more impactful means of connecting with employees … and finding it in live streaming video.

Live video offers a tool for improving internal communication and driving higher levels of engagement. By broadcasting town halls and other events, senior management can communicate more clearly, more consistently and across all areas of the organization. Employees have opportunities to interact directly with executives in real time, which helps them better understand the company’s mission and to “get on board” with leadership’s vision.

To explore the benefits of live video in building an engaged workforce, Ustream is presenting a live webinar, Improve Employee Engagement Through Live Video, on Thursday, March 19 at 11 a.m. PDT. Webinar host David Gibbons, VP of Marketing at Ustream, will present a series of compelling reasons to integrate video into your employee communication strategy and highlight case studies about companies who are doing just that — with impressive results.

Join us on March 19 to find out how live streaming video can help you break the cycle of detachment and build a more engaged workforce. Grab your spot today!


How Multichannel Marketing Breaks Through the Noise

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Did you know that according to a recent UC San Diego study, consumers are exposed to an average of 100,000 words of information daily — the average length of a novel?

As marketers struggle to be heard and remembered in this crowded, noisy environment that is the online marketplace, innovative multichannel marketing methods are beginning to get their attention. One of those just happens to be live streaming video, which is gaining ground as an effective tool for driving engagement to unprecedented levels. And it’s not just big brands that benefit from multichannel live video. Earlier this year, a small ale brand created a game around live streaming video to drive consumer engagement. As a result, the company outperformed its annual sales goals by more than 13 percent.

The reason for live video’s growing popularity is simple: it’s engaging, it’s effective, and it’s scalable … and the cost is lower than you might think. To learn more about the power of live streaming video as a multichannel marketing tool, download our free white paper, “Gaining New Customers Through Multichannel Live Video Engagement.”


Live Video Content Marketing Kit

As a marketer, communicator, brand or events manager, you need to engage massive, global audiences, deepen relationships with customers, and bring communities together to share information. With the power of LIVE video you can heighten brand awareness, reach a broader audience in real-time, and drive marketing results that you never thought possible. Get started by downloading your free Live Video Content Marketing kit which includes:

· The Evolving Role of Live Online Video – Wainhouse report that found product launches as the number one use case for live video by businesses.

· Viewership Trends in Live Online Video – by the Numbers –Wainhouse infographic that shows how live online video is trending with technology companies taking the lead.

· Streaming Your Way to Marketing Success – In conjunction with DemandGenReport editor, Andrew Gaffney, this On-Demand webinar discusses how live video is used to drive marketing communications internally, externally, and everything in between.

· Every Company is a Media Producer – SiliconAngle interview with Ustream CEO, Brad Hunstable where he states that some companies are producing more video than Hollywood!

Download your Live Video Content Marketing kit here.


Quick Tips For PR Pros To Leverage Live Video

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Public relations professionals are constantly searching out new methods for spreading a thought leadership message about a product, making a large company announcement, or launching a new product. With all of the different outlets available to reach your audience, live video creates a sense of urgency around your message to boost a product launch or company announcement to the next level.

1. Determine your use case for live video

Deciding on the most appropriate use for live video is always the most difficult part. Whether you’re launching a new product, having a Q&A session, streaming a conference or using live video internally; determining your use case for live video will help you establish goals, outline a strategy and decide what equipment you need.

2. Figure out who your audience is 

If your CEO doesn’t feel comfortable making an announcement to a large audience on live video, utilizing live video for internal communication such as town halls or company announcements is a nice alternative. The live aspect gives employees the opportunity to ask questions via the social stream in real time and help a global company feel more connected as a whole.

3. Test your broadcasting message

Grab your iPhone or Android device and test out your message. All it takes to go live on Ustream is to go to the app store and download the FREE Ustream Broadcaster app. When it’s finished downloading, simply open the app, create a Ustream channel, and press “Go Live”.

4. Invest in quality production equipment

Although the Ustream app is a great tool to utilize when you need to go I’ve fast, a qualify HD camera, microphone and lighting set up can make a world of difference to your broadcast quality. For a full list of recommended equipment, check out Ustream’s recommended equipment.

5. Practice, Practice, Practice!

Just like any recital or performance, there are always weeks of practice and rehearsals involved. Getting your spokesperson in front of a camera for a live event will not only ensure the success of the technology, but will also make them feel at ease when it’s time to go live. Just don’t let them pull a Michael Bay if something goes wrong!

Check out our whitepaper and learn more about how you can leverage live video for your internal communication strategy.


Three Key Takeaways from “Live Video for Hiring, Firing, and Everything in Between”

In case you missed our webinar today — Live Video for Hiring, Firing, and Everything in Between, featuring Brad Hunstable (Ustream Founder and CEO) and Steve Vonder Haar (Sr. Analyst, Wainhouse Research) — we’ve compiled together three key takeaways:

1. Ignorance is bliss — until you miss the boat 

The more you use live video, the more you realize the value it can have for your business. Consider how the more frequent users strongly agree with the statement below:
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Deathowl creation – Openduty

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Ustream as a company likes to challenge employees to think outside of the box and fuse in creativity. We believe that being surrounded by unique, innovative people helps develop new ideas.

In February, we hosted an internal Hackathon to give engineers the freedom to work on things they love and to hack solutions that could solve problems to find better ways of doing things at our company.
(To learn more, check out this previous blogpost)

We hoped that in a few months, one or two of the Hackathon projects would become a reality and make it into the product as a feature or a completely new application.

Some of our developers needed a tool to make their life easier. Instead of purchasing an already available product, they gathered together and developed their own tool, now called Openduty. (You can see the source on Github)

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The OpenDuty project is an alarm aggregation and dispatching service built for system administrators and support teams on call duty. When an incident happens regarding our server or service, this tool provides a proper alerting system for quick notification. This development will automatically route actionable alerts when a problem occurs and determine whom to contact.

Till the end of the Hackathon contest an internal SMS gateway, a Pagerduty compatible REST API, and a basic admin dashboard was developed. The team succeeded to send automated SMS and phone call notifications for a given alert, escalate it according to a calendar, and see logs according to the failures in the system.

In 2 months they have build a Beta version and started implementing new bells and whistles.

Today, Openduty collects alerts from monitoring tools, provides an overall summary of the alerts and allows users to build notification rules. It provides also the freedom to set up multiple levels of coverage, so if the “primary” on-call person doesn’t respond to an alert in a timely fashion, it’s automatically escalates to a “secondary” person, and so on. The system integrates with GTalk, Push notification, Phone and Text Message (operates through Twilio).

The idea came from Bálint Csergő (Deathowl) who works as an Infrastructure engineer at Ustream Hungary. He and his team constantly work on new ideas to make Ustream’s service better.

We welcome any feedback or ideas regarding this project!


Tackling Broadcast Delays, Audio & Syncing Issues from Streaming

Tackling Broadcast Delays, Audio & Syncing Issues from Streaming

Looking for some tips to combat broadcast delays caused from streaming? Plagued by audio and syncing issues and need some help? Buffering got you down?

Join us as one of our Customer Success reps focuses on how to tackle some of the most common issues our broadcasters face.  The advice is broken into four parts, each focused toward tackling top issues related to live video streaming. Use the navigation below to jump to a particular issue, including tackling the general equipment workflow. If you are looking for more in-depth studio setups, though, please reference our Video Studio Recommendations white paper.


Trend Watch: Live Box Breaking on Ustream

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Box Breaking has become big business over the last year. Even sports card manufactures, like Topps and Panini America, have taken notice; showing signs of encouragement for some of the top box and case breakers. By adding the element of live video, box breaking has become an innovative facet of the sports card hobby, revolutionizing the game of card collecting.


Biz 101 – Tackle Broadcasting Like a Pro

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Last week, the Seattle Seahawks raised the 12th man flag atop the Space Needle; creating a powerful visual for an entire city to rally behind their winning team. Thanks to their Ustream broadcast, this special moment was not only shared by onlookers and the city of Seattle, but Seahawks fans around the world. By harnessing the power of live, the Seahawks have initiated a hub for fans to connect and engage with their favorite team.

We can’t guarantee a Super Bowl ring, but these helpful tips inspired by the Seahawks and other NFL teams will definitely help you win big in your broadcasts (insert end-zone dance here).


5 Tips for PR Pros to get started live streaming in 2014

As public relations professionals we are always looking for new ways to create social chatter around a product, make a big company announcement, or launch a new product. With the help of live video and the New Year filled with personal and professional goals, live video could be exactly what your company needs to boost a product launch, company announcement, or internal town hall to the next level.

1. Figure out what you can use live video for

Narrowing down what you can use live video for is always the most difficult part. Whether you are considering launching a new product, having a Q&A session, streaming a conference, creative a LiveAd, or only using live video internally; determining what will help you reach your goals, will help determine everything from who will go live on video, to what equipment you need.


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