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Mazda video case study: Driving 100x more viewers to a product launch using IBM Cloud Video

A new Mazda video case study shows how live video can achieve spectacular results.

A big hook for Mazda is the appeal of its designs. The Mazda Miata, for instance, has become  the best-selling two-seater open sports car of all time. The Mazda design philosophy is called “Soul of Motion”, and it seeks to capture “the power and elegance of a wild animal in the instant when it pounces on its prey.”


Manage Temporary Passwords for Video Encoder Access

Manage Temporary Passwords for Video Encoder Access

Looking for a way to manage temporary passwords that could be used for live video encoder access? IBM Cloud Video have rolled out a feature that allows account managers to create passwords that can be used by encoding software, encoding hardware and mobile apps for the purpose of broadcasting. These passwords, set permanently or on a temporary basis, are managed directly from the platform by account managers and access can be revoked at any time.

Please note, while this feature presents an alternative way to access these encoders from a Ustream account, it is mandatory for IBM Cloud Video accounts, including Streaming Manager and Streaming Manager for Enterprise, to access these encoders in this new way. This is because login details associated with an IBM Cloud Video account can not be used to directly login to an encoder. Consequently, these device passwords are required to login to compatible encoders and apps.

If you want to learn more about security features to look for in an enterprise solution, be sure to read our Enterprise Video Security Components & Services white paper.


The Future of Streaming Video with IBM Cloud Video & Ustream

The Future of Streaming Video with IBM Cloud Video & Ustream

Ustream is part of IBM Cloud Video. After being acquired by IBM in January of 2016, Ustream became one of the pillars that formed the newly created IBM Cloud Video business unit.

The unit brings together innovations from IBM’s R&D labs, including IBM Watson capabilities, and combines them with the cloud-based video platform technology of both Clearleap and Ustream. This offers a variety of solutions for media and entertainment along with uses for enterprises including video marketing and internal video communication.

This article explains the future of streaming video with IBM Cloud Video and Ustream, detailing the relationship between the streaming service and the IBM Cloud Video business unit.


Dealcrunch Discusses Video Streaming Technology with Ustream CEO Brad Hunstable

A lot has happen since Ustream joined IBM Cloud Video, and video technology has become the hottest resource in 2016 for both consumers as well as major enterprises. The amount of time spent watching video on digital devices has sky rocketed in the last year, and shows no signs of slowing down. DealCrunch talked with Ustream CEO, Brad Hunstable to learn more about how companies are using live video to engage with consumers, and a preview of how Ustream is integrating with IBM Watson to produce cognitive video insights.


Click here to read the full interview


CDN & Video: What is a Content Delivery Network?

CDN Video Delivery

Video streaming and delivery is a resource intensive process. This is attributed to the various networks a video stream must pass through as well as the quality of the video, as higher bitrates and resolutions require more information related to that stream to be sent to the end viewer. As a result of this requirement, it’s not recommended to broadcast video using your own server. For companies, this can result in bottlenecks from the servers hosting or unnecessary costs to scale a server infrastructure.

One solution to avoid both, though, is through utilizing a CDN (content delivery network). This piece talks about the basics of delivering content over the Internet before why it’s important to have a CDN when streaming video content.

If you are already familiar with CDNs and would rather learn more about how Ustream offers a more robust solution for video streaming, read our live video scalability white paper.


ECDN benefits, deployment & system configuration

ECDN benefits, deployment & system configuration

IBM Cloud Video has improved its ECDN (Enterprise Content Delivery Network) technology through simplifying the initial deployment and configuration process. This includes a new, friendly UI and also easy ways to export this configuration for VMware® ESXi or Microsoft® Hyper-V™. This article explains the new process and also gives an overview of what an enterprise content delivery network is, ECDN benefits and use cases for the technology.


Slack Chat Integration for Internal Video Channels

Slack Chat Integration for Internal Video Channels

Looking for Slack Chat integration for your internal video channels? Ustream has added Slack integration to Align Secure Video Streaming channels, available to all Align users. This feature allows content owners to consolidate team communication, placing important information in a central, searchable location for cross functional application.


Ustream Wins Streaming Media’s Best Live Streaming and Enterprise Video Platform and More

streaming media readers choice awards

That’s a wrap, folks! Thank you all for joining Ustream at Streaming Media West 2016. It was a whirlwind of a trip, and we are thrilled to announce that we came home as a Streaming Media Readers Choice Awards winner in 4 categories, some of which are our first year receiving! Thank you to all of our customers for voting. We couldn’t have done it without you!


Join Ustream at Streaming Media West 2016

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Join Ustream, an IBM Company, at Streaming Media West and celebrate our 7th consecutive year of being named a Streaming Media Readers Choice Awards finalist. As a finalist, our IBM Cloud Video platform secured enough votes to be placed in the top three of each category it was nominated in.

Ustream was named a finalist in the following categories:

  • Live Streaming Platform
  • End-to-End Workflow Solution
  • Enterprise Video Platform
  • Small/Medium Business Video Platform
  • Media & Entertainment Video Platform

A full list of finalists can be found here.

Ustream Beer Garden at Streaming Media West:

Raise a drink with Ustream and our fellow finalists at the Streaming Media Beer Garden & Networking Event, November 1st at the Lighthouse Courtyard in the Hyatt Regency from 6:00 – 7:30 PM. Ustream experts will be there to show you why businesses are all turning to the power, scalability and simplicity of Ustream’s cloud-based online video streaming platform for their internal and external communication needs.

Ustream + Intuit Case Study Panel:

Live From Intuit, It’s a Global Meeting: Best Practices for Live Streaming Internal Communications

Wednesday, November 2nd 11:30 am – 12:00 pm

Join Ustream and Intuit as we examine the best practices for using live streamed video within a major corporation. Panelists will share key learnings from live-streaming global conferences, routine business meetings, and investor calls as well as explore the wide array of use cases for live-streaming within the enterprise, and opportunities for innovative applications of streaming technology.

Book a meeting to speak with a Cloud Video Expert:

IBM Cloud Video will be on the scene to give attendees demonstrations of our newest innovations. Book a meeting and schedule a time to say hello and discover how video has become a global communication medium for entertainment, information and applications.

Schedule meeting


HTML5 Video Player vs. Flash: Support & Features

HTML5 Video Player

In a broad sense, delivering video content over HTML5 is what many broadcasters strive for. A quick search engine query can back that up, as there is an assumption that HTML5 equates to being able to reach mobiles. This is at the base of the conversation, and most often stemming from Flash being incompatible over most mobile devices, but the answer is notably more complex.

This article talks about a recent shift at IBM Cloud Video that adds HTML5 video player support on virtually any device, not just mobiles, with support for adaptive streaming. It then covers why this is the right choice through looking at the current landscape of HTML5 video and Flash on browsers.


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