In today’s workforce, businesses need to remain agile to support increasingly global teams. In order to stay on the pulse of shifting workplace trends, these large companies are turning to new media and technologies. At IBM, we’re ushering in the future of effective and efficient workplace collaboration with our advanced video and AI technology.
That’s why today IBM Cloud Video unveiled new AI-powered Automated Watson Caption Support and Speech-to-Text capabilities to its enterprise video offering. From town halls to training and development seminars, we’re applying Watson’s machine learning capabilities to expedite the distribution of enhanced video content to teams worldwide. These flexible, scalable video streaming capabilities connect enterprises worldwide through live and on-demand streaming video technology — increasing accessibility, streamlining compliance adherence, expediting workflows, and enhancing overall corporate communications.
Rodan + Fields, the number one skincare brand in the U.S. (according to Euromonitor) and one of the fastest-growing disruptors in beauty, is among the first of our clients to experience these enhancements to their global enterprise communications. The company has a range of popular, dermatologist-inspired, clinic-quality products and in 2016, they achieved a major milestone by surpassing $1 billion in revenue. By pioneering a high-tech, high-touch business model that combines the best of retail, ecommerce, and social platforms, Rodan + Fields has more than a million customers and an expansive network of over 200,000 Independent Consultants. Rodan + Fields uses IBM Cloud Video’s enterprise streaming solutions to connect with their Consultants, and with our latest features, companies like Rodan + Fields can deliver the best video experience to their employees and Consultants regardless of location.
Looking to manage video platform user permissions?
Managing video content is become an increasingly collaborative experience. Furthermore, enterprises are adopting larger video strategies as well. In fact, when surveying brands and retail companies, 53% stated that they are increasing budgets for live content and 51% are increasing budgets for on-demand content. Naturally this increase in budget for video will produce more content, creating an environment where companies need to be more agile in managing assets. Especially as companies are looking to use video both internally, to employees and stakeholders, and externally, for prospects or entertainment purposes.
To address this, IBM Cloud Video is happy to announce the release of an administrator controlled permission system for organizations. This enables organization administrators to manage video platform user permissions, empowering them to control admins and managers for accounts and channels from a dashboard. This enables quick team management for video assets, fostering easier collaboration toward video goals.
Need a robust video advertising integration solution for content you own?
IBM Cloud Video is expanding the advertising options available to content owners through the addition of custom ad solutions. Tailored for live and on-demand video, these are available as a product offering from IBM Cloud Video with additional managed services to best support existing and new ad setups.
This article explains more about using video advertising, the available solutions from IBM Cloud Video, use cases and the technology behind it. To learn more about the offered services, contact sales for additional details.
In the past few years, there has been a major shift towards video content as the primary form of media. Considering this momentum, the importance of closed captioning has only increased. However, delivering closed captions at scale is challenging for media and entertainment companies—they are costly to create, and the manual undertaking can be burdensome to production teams. Surrounding all of this is also the ever-changing compliance landscape, wherein adapting closed captions to meet regional or industrial guidelines can be tricky.
Today, IBM has introduced Watson Captioning, a new standalone offering that helps to solve these challenges. Watson Captioning leverages AI to automate the captioning process, while ensuring increased accuracy over time through its machine learning capabilities. In turn, this saves businesses both time and money, and delivers a scalable solution. Watson Captioning is a customizable offering that provides flexibility and productivity, can be easily managed across compliance standards, and has the potential to transform industries beyond media and entertainment.
Wondering what is closed captioning? Curious on why you should be captioning your content, or what regulations might exist that could impact your industry?
This article describes closed captions and relates why they are important, with an emphasis on the legal side of the equation. It also includes some best practices, to ensure that content owners are creating what could be considered quality closed captions, both from an accessibility standpoint and to protect organizations as regulations tighten. It also concludes with some resources to help you start captioning your video content as well. For a demonstration of some of those techniques, and to learn overall where the industry is headed, also be sure to check out our Video Trends in 2018 webinar.
Looking for a video hosting service? Not sure on what criteria is important, or maybe even how to host a video in the first place?
This article walks through the hosting process while detailing things to look for in regards to content backup and restrictions, which is detailed more in this Video Security Components & Services white paper. The article then goes over various value add features to consider for video hosting, from managing assets to making them more accessible to viewers.
Looking for data on live streaming trends?
Video is projected to make up as much as 82% of all Internet traffic by 2020, a growing share of which will be live video content. From high profile live events to internal communications such as sales team trainings and employee town halls, 2017 has made it clear that more and more brands and retailers are taking advantage of the benefits of live streaming. See the Top Live Video Benchmark Report Takeaways.
By 2021, video is expected to comprise 82 percent of all global internet traffic. For the web audience, expectations of high-quality, personalized content are rising, too.
Many streaming video companies have been looking to artificial intelligence to meet the changing needs of their audience. And, according to David Kulczar, senior product manager of Watson Video Analytics at IBM Watson Media, that trend will continue in a big way, shaping streaming video trends 2018.
We sat down with Kulczar to get his predictions for how widespread the industry’s adoption of cutting-edge technologies will be in the coming year.
Want to learn how to webcast?
This article discusses, briefly, what is a webcast before explaining how to do a webcast of your own in five steps. If you want a video on this topic, along with highlighting many of the features that could be used as part of a webcast or resulting on-demand file, check out this Getting Started Demo.
For all the great strides that live streaming video has made in the 21st century, the captioning process has remained largely stuck in the past. Humans still do the heavy lifting by manually typing captions word by word. Captioning pre-recorded video can take up to 10 times longer than the video itself — and the challenge is even greater with live video, which offers no time for review.
It’s not only clunky and labor intensive — it also can be costly. In fact, many companies agree that budget constraints are one of the top barriers to captioning.
But for full-service video production companies like Suite Spot, manual captioning, arduous as the process may be, still remains the quickest and most accurate way to meet clients’ captioning needs.
That may change soon though, according to Suite Spot Co-Founder Adam Drescher. Automated captioning technology is maturing fast, he notes, and even may be poised to disrupt the entire video industry in the near future. Case in point: IBM Cloud Video recently introduced the ability to convert video speech to text through IBM Watson.