Looking for a mobile video platform?
In October 2016, mobile usage on the Internet exceeded desktop usage for the first time. This landmark occurrence had been a long time coming, and largely attributed to the influence of smartphones (which accounted for 46.53% of Internet traffic versus 4.73% for tablets). The shift in online video is showing a similar trend. As highlighted in our Video Trends to Look for in 2017, 2016’s data had already shown a major shift to mobiles for video content. In fact, for the year as a whole mobiles accounted for an average of 47.32% of video streaming traffic. What was particularly enlightening was the growth in the enterprise sector. For 2015, average mobile usage was just 5.85% for streaming video, while in 2016 that had grown to an average of 28.80%.
This change in dynamic in has painted a picture where content owners in 2018 and beyond have to be supporting mobile users. This article outlines how services are creating content that is mobile compatible, what codecs content owners should be using along with the importance of adaptive streaming and especially live transcoding for live streaming.
Metadata is a powerful supplement to video content. It enables organizations to more efficiently classify content, using this information for structure, permissions or help develop unique experiences around content types. Metadata can take many forms, from listing a simple description to tying assets to individuals.
To expand on metadata’s growing use, IBM Cloud Video has introduced a custom metadata feature. This acts as a video metadata editor for online content, allowing for a huge expansion of metadata fields. As a result, content owners can add fields with criteria such as “multiple choice” or a numeric value to be associated with video content.
This article documents the new feature, along with covering the value of metadata as it relates to video content and its use cases. For more information on the importance of metadata, also please reference our Video Metadata: Management and Tools white paper.
U.S. employers spent more than $70 billion on workforce training in 2016, and video was a top technology investment. But no matter how much budget a company allocates to video training, employees won’t learn and retain information needed to do their jobs if the content isn’t engaging. And there’s another side effect: The business won’t see the benefits of effective staff training — increased productivity, higher sales and improved compliance for training assets, among others.
To develop online video content for training and communication that will educate and entertain employees, take a page from retail brands finding creative ways to use live video events to engage customers. In a recent webcast, Fritz Brumder, CEO and founder of interactive video platform Brandlive, joined me to discuss how companies successfully use streaming video. Here are a few tips for engaging employees with live video:
SEE ALSO: 5 Ways to Use Live Streaming Video to Boost Brand Marketing
In the spirit of Thanksgiving, I would like to take the time to thank each of our customers. Thank you for using our video platform. Thank you for streaming with us and for pushing creative boundaries to come up with great content and innovative use cases for streaming. And, thank you for your support as we’ve transitioned into the IBM family of offerings.
And, an enormous thank you goes out to the 68 of you who took the time this year to write a review about your use of our technology on Trust Radius (3rd party review website). The products we offer started as a way to help people connect with other people in a dynamic way, in real time, and it’s very satisfying to read your stories and understand how our technology is helping you to do great things that engage your customers and employees.
Transcribing audio can be a slow process. For those looking for a solution to scale or speed up video transcription, a solution is automated audio to text. This takes AI (artificial intelligence) and uses it to transcribe speech through combining information about grammar and language structure. Using this technology, content owners can start generating transcripts through simply uploading a file.
Note: some of these topics were covered in our Simplify Your Corporate Video Strategy webinar, with the archived version available for immediate viewing.
If you’ve heard the term “blockchain” tossed around, chances are it’s been in the context of Bitcoin. Blockchain — a digital ledger that publicly records transactions — is the underlying technology behind cryptocurrencies like Bitcoin, but it could also be a silver bullet for the entertainment industry by being used for blockchain DRM (digital rights management).
Looking to monetize your video assets or live streams? Interested in pay-per-view (PPV)? Pay-per-view video and paywalls solutions offer content owners a method to create a revenue stream from live broadcasts or on-demand video libraries. This enables organizations to sell their content to viewers, having them pay to access content.
This article describes this process, talks about adding a paywall to your content, strategies and use cases for pay-per-view. For those who prefer a video version, check out our Earn Revenue with Pay-Per-View Video. Although branded as Ustream, the webinar is also valid for IBM Cloud Video.
When Juan Martin del Potro faced Dominic Thiem on Day 8 of the US Open, die-hard tennis lovers might have been excited, but it didn’t have the hallmarks of a “must see” event for casual fans. Few expected del Potro, ranked 24th, to advance.
But when he staged one of the best comebacks in US Open history, everyone wanted to see how it was done. And within minutes, they were able to, thanks to IBM Watson powering US Open 2017 highlights.
Watson assembled a clip reel within five minutes of the end of every match at this year’s Open, making highlights and key moments available to fans two to 10 hours more quickly than during previous years. The event marked the official launch of IBM Watson Media, a new business unit that leverages Watson’s leading AI capabilities to meet the future needs of broadcasters and their audiences.
Winners for the Streaming Media Readers’ Choice Awards 2017 have now been announced. Representing the online video industry’s shining stars as selected by users, categories ranged from cloud based solutions, like the Live Streaming Platform category, to physical offerings, like Encoding Hardware (Live). This year, IBM Cloud Video took home three awards at the ceremony in the following categories:
– Live Streaming Platform
– End-to-End Workflow Solution
– OTT Platform for MSO and MVPD
For more information on the awards, including our history at them, please read on.
For years, creators and distributors of digital content for kids have been looking over their shoulders, worried that yet another major change in consumer technology will upend the marketplace before they can finish developing their offerings for the platforms du jour.
But David Kleeman, senior vice president of global trends at Dubit, a strategy and research consultancy and digital studio based in Leeds, England, says these companies can worry a little less about tech disruption — at least for the next few years.