Want to know how to setup a live stream?
This article walks you through 8 steps from start to finish in terms of managing the sources and settings for your live stream. This includes everything from choosing a video source and lighting, to a live encoder and managing your connection. If you consider yourself already setup on the video and audio side, skip to step 4. However, if you want to know more about this step of the process or are considering establishing a studio, please read our Video Studio Recommendations guide.
- Camera or other video source selection
- Lighting setup
- Audio source selection
- Choosing a delivery method
- Selecting an encoder for live streaming
- Inputting encoder settings
- Securing a stable upload speed
Tour de Office, an Australian nonprofit, is encouraging office-bound workers to get more active while raising money for charity — and streaming video plays a key role.
“The growing knowledge economy is putting more people behind desks for longer periods of time,” says Tudor Marsden-Huggins, an avid cyclist and founder of Employment Office, a recruitment agency based in Australia. “Research shows that sitting for more than four hours per day greatly increases your risk of chronic disease.”
In 2011, Marsden-Huggins launched Tour de Office, a week-long relay event to raise awareness of those health risks. The events are part friendly athletic competition, part fundraising challenge. Participating companies compete for a charity of their choice, and Tour de Office live streams the action online to maximize donations. (See how a live stream solution like this quickly scales.)
An expert in North Korea agreed to an on-camera interview with the BBC in March but a few seconds in, everything went pear-shaped.
First the man’s young daughter walked in and he gently tried to coax her out during the interview. Then his eight-month-old son strolled in on a squeaky walker. Finally, the man’s wife frantically tried to herd both children out of the room.
The clip went viral, to the point where Robert E. Kelly, the so-called “BBC Dad,” felt compelled to give a press conference explaining himself.
Most glitches during a live stream don’t rise to that level of comedic gold, with a lot of them related to delivery issues that could be corrected for through scaling as mentioned in this Scaling Video Delivery to Reach Massive Audiences white paper. Very often, though, unexpected problems during live streams leave the impression that the presentation is unprofessional. But presenters can salvage such moments by taking some cues from the world of improv comedy.
Interested in delivering internal video to large, potentially massive audiences? Are you running into delivery issues not at the service level, but due to congestion caused at the ISP level?
IBM Cloud Video’s ECDN was created to address this need. However, large network setups have still seen congestion issues from their video applications due to multiple video distribution servers pulling videos into the enterprise network through a central ISP connection. To address the challenge resulted from hub-and-spoke network architectures IBM Cloud Video has introduced a multi-tiered distribution approach for ECDN. This creates a distribution hierarchy to further resolve congestion issues for some setups. In situations like a hub-and-spoke network, where there are central hubs that are gone through for Internet access, users might go through a regional server instead to remove strain that might originally have been placed on the hub.
Read on to learn more about this approach and the hub-and-spoke network setups that will benefit from it.
Video is shaping the way organizations do business, both internally and with customers. When surveying over 1,500 executives, Wainhouse Research discovered that over 81% describe online video as an effective tool for communicating work-related information. At the same time, dramatic shifts are happening within marketing toward video applications. In fact, by 2014, 93% of marketing professionals were using video content for online marketing.
This creates a situation where video is widely used amongst employees, but also used to drive and engage prospects. IBM Cloud Video created services to address both of these needs, although they exist in separate products. This added additional work and extra coordination from those who might work cross functionality for their companies video needs. To address this, IBM Cloud Video has introduced an organization feature for video platform management. This allows administrators to access both accounts, and also quickly switch between them if they need to shift from an internal to external activity. In addition, the organization feature launches with an expansion to the login process through the introduction of SSO (Single Sign-on) administration access. This allows individuals to login and begin managing their accounts using the same login credentials they use for other applications at their job. Ultimately, these changes simplify managing a company’s streaming activities, while also giving an easier, safer way to access
Live streamed video is increasingly popular and useful for enterprises, but it is bandwidth-intensive. As a result, IT executives face the challenge of serving live video feeds to an increasing number of concurrent viewers without causing a network slowdown or outage.
For almost 20 years, many large enterprises, as well as cable and telecom providers, have solved this challenge by using IP multicast because it’s optimal for delivering live video or linear TV to large audiences. While IP unicast sends separate streams to each viewer, IP multicast distributes a single stream of IP packets and it serves all viewers who request the video, regardless of the number of viewers. Bandwidth consumption is minimized at the internet connection point and on the local network.
New options have become available in IP multicast that makes it even more compelling for organizations with an IP multicast-enabled network—or those that could benefit from one. Read on to learn about them:
It’s challenging for enterprises to deliver internal video because streaming video consumes so much bandwidth. For instance, if a 100-person company site has a 100 megabit-per-second internet connection, and just 34 people watch a live stream of CEO town hall at their desktops at the same time, they can cause a network outage.
Three main approaches solve the problem. One is unicast delivery, where a single video stream is sent from the source to an onsite unicast server, which caches the content and distributes it to hundreds or even thousands of viewers while minimizing the impact on the internet connection and network.
A second approach is multicast delivery, where a single stream from the video source is received by a specially-configured router, which addresses the video packets so that they simultaneously serve multiple viewers at a site. Cable and telecom companies use multicasting because of its bandwidth efficiency.
On August 21, a total solar eclipse will take place in the U.S. for the first time since 1979.
“It began with no ado,” wrote Annie Dillard of the event 38 years ago. “It was odd that such a well-advertised public event should have no starting gun, no overture, no introductory speaker. I should have known right then that I was out of my depth.”
Viewers of this year’s eclipse can expect the same wonder that Dillard describes in her now-famous essay, but those who tune into NASA’s 2017 live broadcast will hear commentary, too.
The eclipse has captured the world’s attention, but it’s not the only event NASA will live stream this year. Online video plays an important, dual role for the space organization. Its regular live broadcasts, using CDNs and services like IBM Cloud Video, are a way to communicate with the public whose tax dollars support its missions, while video is also an indispensable internal tool for research and development.
When Taylor Swift launched her Wonderstruck fragrance at Macy’s in Midtown Manhattan, she was accompanied by hundreds of excited fans and dozens of media outlets. Also present was video production company Suite Spot, working in the background to make sure the event’s video live stream went off without a hitch.
Suite Spot regularly produces major events like this: filled with high-profile people, large viewing audiences and heavy logistical burdens on the people behind the scenes. While the events themselves can be formidable undertakings, the exposure and excitement generated by a live stream can be a major asset for any company.
Adam Drescher, Suite Spot’s cofounder and partner, explains how he and his team make preparations for success—before, day-of, and after the event takes place—and speaks specifically to the nuances of running live streams at a large scale. Armed with his suggestions, anyone can successfully execute their own live stream for a primetime audience.
Also, if you are looking for tips in bitesize form, be sure to check out our 5 Pro Tips for Live Video Production guide as well.
While the audience for the biggest football event of the year—111 million strong—was on par with previous broadcasts, the game itself posted its lowest ratings in the past three years. Coming off of a less-than-stellar regular season, which saw a 9 percent drop in ratings, it’s safe to say that viewers felt something was lacking.
One factor that might account for this dip is a lack of personalized content and opportunities for interactivity. Everyone saw the same game in the same way, and while that may have been the standard up until now, artificial intelligence is raising the bar.
IBM Watson is no stranger to the sports world. Just this year Watson did sports highlights analysis and assembled highlight reels for the Master’s Tournament. It also predicted match outcomes during Wimbledon. And had Watson had a hand in the biggest football game of the year, FOX may have been able to deliver a more engaging broadcast for viewers—and even been alerted to lulls in audience attention to counteract them in real time. Artificial intelligence has the power to change the live broadcasting game. Here’s a closer look at what the NFL’s big game might have looked like with Watson in play.
Related to these AI advancements, be sure to read our Outsmart your Video Competition with Watson white paper on how Watson will be used to unlock deep insights from untapped video content you’re generating.