Data from a Wainhouse Research report shows that 27% of enterprises that are over 500 employees are adding at least 25 hours of on-demand video content to their archives each month. This explosion of content is proving key for applications like training and educating a workforce, or used as collateral to engage prospects. However, with these growing archives also comes with it a challenge of discovery, of being able to quickly locate relevant content when needed.
One way to address this challenge, though, is by improving overall content discoverability. This can be achieved through implementing a sophisticated enterprise video search and improving metadata for your video assets, ideally though methods that don’t also increase the time commitment to managing the video archive. This article talks about ways to improve asset discovery, why it should be something to strive for, and discusses recent updates using IBM Watson that are aimed at addressing these needs.
There are many jobs that didn’t exist a decade ago. Chief listening officer, social media manager and app developer were all unknown titles until recently. Streaming video jobs are another set to add to that list.
As the use of streaming video grows, more brands need a dedicated full-time employee to oversee its production. At the time of composing this article, job search sites Indeed, PBS Digital Studios and Allstate were all looking for video streaming specialists.
So what’s contributing to the position’s rise? As Business Insider noted, “While the concept of live streaming has been around for years, mobile-first video platforms with user-generated content have just recently begun to make serious waves thanks to improved video quality, faster broadband speeds, and enhanced mobile technology.” This increase in live streaming also has a trickle down effect for video on-demand as well. In fact, 19% of organizations are adding 25 hours of video content or more to their corporate libraries each month. This is in 2013, according to a joint IBM Cloud Video and Wainhouse Research report.
As the need for this role grows, workers who are adept at video production and can keep a cool head when the inevitable disruptions occur during live events will find a new outlet for their talents. Video integration into social and business platforms continue to fuel the growth of this industry, meaning the long-term outlook for such streaming video jobs is solid.
Once an organization decides to present streaming video on a regular basis, carving out space—and budget—for an in-house studio makes good sense. The prospect may sound daunting, but the studio doesn’t need to look like the headquarters at CNN : It can be equipped with the basics for somewhere in the $12,000-$15,000 range.
Brian Malone, CEO of video production company Malone Media, travels around the country working with companies, nonprofits and government organizations to share their messages through video. Here, he explains how with help from the IT department (and some smart hardware and software purchases), organizations can deliver streaming video on a few minutes’ notice. But first, they need a basic setup and equipment, and this article discusses approaching a DIY video studio setup while being mindful of the end budget.
If you are looking for an expanded guide on this subject, please reference our Video Studio Recommendations white paper.
Curious on adding text to your video content? Unsure on if you should do closed captions or subtitles, or even what the differences are between them? This article discusses what are subtitles and compares closed captioning vs subtitles to assist you on which to go with and why.
Looking to deliver live streaming content with closed captions? Curious on CEA-608 captions and how they differ from CEA-708?
This article describes some of the benefits of closed captioning live content while discuss the CEA-608 and CEA-708 methods. It also briefly touches on execution, with emphasis on IBM Cloud Video which has recently enhanced its delivery to support reaching mobile devices with these captions.
Looking to add closed captions or subtitles to your video content? Need WebVTT captioning support?
While closed captions can be associated with aiding the deaf and those hard of hearing, their benefit goes beyond this for video creators. In this article, learn about captions, why you should be investing in them and how viewing habits are changing in a way that increases their use. Also learn about the WebVTT format for subtitles and caption, how to create them and convert other subtitle formats to them as well. This is topped off with discussing how to add captions to your videos on Ustream or IBM Cloud Video, using Streaming Manager or Streaming Manager for Enterprise.
Want to speed up notifications around a live broadcast? Do you need to reduce manual efforts involved to maintaining additions to your video library? Looking to do some tricked out things with your smart device around an executive town hall?
Live channel and video webhooks let you know when events happen, so you can build automated processes around them to reduce workloads and improve end user experiences. In this article, discover what is a webhook, why you should be using them, use cases and how they work at IBM Cloud Video.
There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?
During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.
Looking to broadcast 4k streaming video? 4K presents an opportunity for better, more vivid detail. This can enhance viewing content on larger screen sizes, such as on a big screen in a meeting room. Even downscaling the assets, though, can present an image that is high quality with a higher level details. It also offers an opportunity to focus in on smaller details. Ever do a presentation with a graph that was indecipherable due to size and compression? 4K streaming at an appropriate bitrate can be a solution.
IBM Cloud Video has added capabilities to create 4k live streaming video and upload 4k VOD (video on-demand) files. This article outlines these capabilities and also discusses what is 4K and how to go about broadcasting at that resolution. It also outlines some of the challenges inherent with live streaming 4K content, due to the large demand from both the broadcaster and viewer in terms of a required connection speed. Consequently, before they can begin streaming at this resolution, broadcasters need to reach out to IBM Cloud Video’s customer success to discuss their setup.
The live streaming market continues to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game and when Seattle’s Paramount Theater placed the first symphony online. As that market continues to mature, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.
This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases, an enhanced software defined approach for improved delivery and links to additional resources.
If you want to learn more about video delivery and CDNs in general, though, please read our What Is A Content Delivery Network article.