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What is a Webhook & Its Video Application

What is a Webhook & Its Video Application

Want to speed up notifications around a live broadcast? Do you need to reduce manual efforts involved to maintaining additions to your video library? Looking to do some tricked out things with your smart device around an executive town hall?

Live channel and video webhooks let you know when events happen, so you can build automated processes around them to reduce workloads and improve end user experiences. In this article, discover what is a webhook, why you should be using them, use cases and how they work at IBM Cloud Video.


4 Live Video Analytics You Shouldn’t Ignore

4 Live Video Analytics You Shouldn't Ignore

There’s a gold mine of data in live video streams — data that can guide communications programs and help organizations refine future presentations. Important engagement clues are buried deep in the data: How long are viewers actually tuning in to company video? Are they responding to calls to action? How often are they engaging?

During any live stream, metrics are key for assessing performance, spotting trends and honing everything from a video’s message to its quality. Here are four impactful (and often overlooked) data points to collect from your live video analytics to get a complete picture of the event’s success.


4K Streaming Video Platform for Live & VOD

4K Streaming Video Platform for Live & VOD

Looking to broadcast 4k streaming video? 4K presents an opportunity for better, more vivid detail. This can enhance viewing content on larger screen sizes, such as on a big screen in a meeting room. Even downscaling the assets, though, can present an image that is high quality with a higher level details. It also offers an opportunity to focus in on smaller details. Ever do a presentation with a graph that was indecipherable due to size and compression? 4K streaming at an appropriate bitrate can be a solution.

IBM Cloud Video has added capabilities to create 4k live streaming video and upload 4k VOD (video on-demand) files. This article outlines these capabilities and also discusses what is 4K and how to go about broadcasting at that resolution. It also outlines some of the challenges inherent with live streaming 4K content, due to the large demand from both the broadcaster and viewer in terms of a required connection speed. Consequently, before they can begin streaming at this resolution, broadcasters need to reach out to IBM Cloud Video’s customer success to discuss their setup.


Multi-CDN Enhanced by Software Defined Delivery

Multi-CDN Enhanced by Software Defined Delivery

The live streaming market continues to mature. We’ve come a long way from 1995 when RealNetworks streamed the first baseball game and when Seattle’s Paramount Theater placed the first symphony online. As that market continues to mature, the desire for improved performance has increased in tandem. One method of achieving that is moving beyond a single point of end viewer distribution. Rather than rely on a single network or CDN (content delivery network), organizations can achieve mass scale through utilizing a multi-CDN approach.

This article addresses the benefits of utilizing multiple CDNs for video delivery, use cases, an enhanced software defined approach for improved delivery and links to additional resources.

If you want to learn more about video delivery and CDNs in general, though, please read our What Is A Content Delivery Network article.


Improve Live Streaming Video Audience Engagement

Improve Live Streaming Video Audience Engagement

Wondering how to improve live streaming video audience engagement? Facebook and Twitter, texts, email, Slack, real-life meetings – just some of the many distractions that can lure viewers away from streaming video presentations such as training sessions and corporate town hall meetings.

It’s hard enough ensuring that viewers pay attention when they’re sitting around a conference table or seated in an auditorium. But if they’re not even in the same room as the presenters, how can you attract their attention over the course of the video stream? The communicators and video experts below say that by planning out every segment of streaming video, and adding valuable content to cover presenting gaps, you’ll improve the chances that audiences will stay engaged until the very end.


Video Terms Glossary: Definitions & Acronyms

Video Terms Glossary: Definitions & Acronyms

A streaming media and video terms glossary that contains definitions of acronyms, technologies and techniques. The definitions are related to live streaming, broadcasting and video hosting.

These video terms are relevant for both new techniques and legacy methods, which still have ramifications today when handling older media. There is a larger emphasis for online video applications, although a few terms which have roots in older methodology and processes. The glossary will be continuously updated as the industry evolves. Links to learn more and for relevant articles will be added overtime as well. If you are looking more for some tips on executing these terms, check out these 5 Pro Tips for Video Production.


# | A | B | C | D | EH | IJ | K | L | MO | P | R | S | T | U | V | W



Monitor Network Performance & Status for ECDN

Monitor Network Performance & Status for ECDN

When asked in relation to video deployment, 58% of IT executives want to be able to monitor network performance. Video delivery is becoming a big part of how companies conduct business, both from a customer facing and employee facing perspective. From an internal point of view, employees and stakeholders are now actively being trained and addressed through video content, ranging from internal technology training to executive town halls. Under certain setups that feature a large, centrally located audience, this presents a challenge to scale without harming the network. An issue that raises that need to monitor network performance by those in IT.

This need is addressed by technology called ECDN, or Enterprise CDN. This article discusses what is an ECDN and how it works. It also covers ways that administrators can monitor them and the benefit of strain reduction to the network. IBM Cloud Video has also recently enhanced its monitoring capabilities for its ECDN offering, which are highlighted as well. It also includes data from a joint IBM Cloud Video and Wainhouse Research report, which interviewed 1,512 executives to see what elements they place importance on for their video solutions. The full report can be read here.


Live Stream Surgery for Patient Education

Live Stream Surgery for Patient Education

Fans of Olympic swimming may remember Cody Miller, who took home a bronze medal in the 2016 Rio Games. What made Miller’s accomplishments all the more remarkable was that he wasn’t just swimming against the clock, but also against his own physiology: He suffers from pectus excavatum, a condition that causes a sunken chest and significantly reduces lung capacity.

Around the same time as Miller won bronze, the Phoenix Children’s Hospital had a patient with the same condition ready for corrective surgery. Today, it’s typically a 45-minute, routine procedure. But parents and children can sometimes be scared off by the prospect of such an invasive and altering procedure. What if the hospital could show the process to assuage parents’ fears?


Top 9 tips for live-streaming commencements and other big events: Advice from Notre Dame’s Streaming Engineer


Notre Dame’s Eric Nisly guides live-streaming of commencement and other events using resources like this production truck.

Live-streamed video takes you to the heart of an event and lets you share in its emotion from wherever you are.

Maybe a friend or family member is crossing the stage to get a diploma, or an ensemble of musicians is playing passionately to win a prestigious international prize, or a university is interviewing teachers and students during an online fundraiser to share with alumni the kind of moments that make the campus special.

These are just some of the hundreds of annual events now streamed by the University of Notre Dame. The volume of streamed events has roughly doubled in the last three years as the public’s appetite for streaming video grows.

Notre Dame’s production team, including Streaming Engineer Eric Nisly, have learned from experience a few best practices that make a big difference in keeping glitches low, emotional impact high, and results solid. We asked Eric to share 9 of his top tips.

  1. Get the word out
  2. Plan to fail
  3. Keep crew responsibilities narrow
  4. Get the two most wanted camera angles
  5. Ensure live support from your streaming platform
  6. Better than selling DVDs: stream goodwill
  7. Document success: crowdsource your streaming playbook
  8. Build strategic vendor relationships
  9. Keep raising the bar: put a point person on R&D


The New HR Streaming Video Toolkit

The New HR Streaming Video Toolkit

The future of human resources, from hiring to training and on-boarding, is getting a digital overhaul. The credit goes to HR streaming video use cases, improving scale and time efficiency. And for young jobseekers, that’s great news.

More than 50% of employees are applying online using a mobile device, says Andre Lavoie, CEO of ClearCompany, a Boston-based talent management firm. And according to a new survey by HR software firm Yello, 85% of respondents appreciate the use of text messages in the hiring process, and 76% feel positively about video interviews.

“There is no question that this generation’s use of mobile, video and text is pervasive now and will only continue to increase in popularity,” says Dan Bartfield, co-founder and president of Yello.

One trend is clear: The digital tools today’s job seekers are using in their everyday lives are rewriting the rules for HR. In turn, human resources departments are using video to transform their processes. In fact, 79% of organizations plan to use video for HR and corporate communications, equipping themselves to better break down geographic barriers and serve a large, worldwide workforce.


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