What can enterprise video do for your numbers?


Live-streamed video, enabled by a cloud-based video platform, is having a big impact on the business world. That’s the conclusion of a new enterprise video guide.

One example of video’s impact, the guide notes, was at an 8,000-person financial company  with dozens of sites around the world. The company faced a sudden marketplace change, and its CEO asked employees to watch a live all-hands meeting over secured, streaming video. The executive described the company’s new strategy in the meeting, and employees got their questions answered through the video platform’s Q&A module in real time. The company pivoted in an hour, leading its field.

Another example of impact is when a global car maker used live streaming video to draw 3,400 unique viewers to a new model introduction at an auto show. The company was able to reach beyond the 300 press members in the room.

A year later, at the same auto show, the car maker streamed another model introduction and this time it included LiveAd, a service of IBM Cloud Video.  LiveAd displays streaming video in standard ad units on strategic sites. Users roll-over the ad to make the video bigger, without having to leave the site. A click makes the stream play full screen.

Boosting results 100x

With LiveAd, 390,000 unique viewers saw the introduction, up from 3,400 the year prior. That’s 100 times more prospects.

Streaming video moves people, especially when it’s live.  Now, with an easy-to-use cloud-based video platform, organizations can send high quality streams to almost any connected device, either live or on-demand.

The result is a rapid expansion of the business use of video. The medium will generate 82 percent of all web traffic in 2020, according the Definitive Guide to Enterprise Video, a new 25-page eBook from IBM Cloud Video.

The guide answers  questions such as:

What are organizations achieving using enterprise video?

One company attracted 8.9 million unique viewers to hear its keynote speaker. Another sold billions of dollars in orders for a new product introduced with live video.

Why is enterprise video growing so fast?

Businesses now create more video in a day than Hollywood creates in a year, and there are multiple reasons why, the enterprise video guide explains. One is that 87 percent of executives believe video has a significant and positive impact on an organization. Another is that 60 percent of millennials would rather watch a company video than read a company newsletter.

What’s the business case for using video?

The guide explains that companies are avoiding six-figure and greater travel costs by securely reaching key stakeholders with live-streamed, high-quality video.  More than $6.5 million per day in new product revenue was at stake when one company could gather and align its product team quickly using video.

What factors make a cloud-based video platform highly scalable, resilient, and well-designed for security?

The enterprise video guide reviews key features to look for.  One is a software-defined content delivery network (SD-CDN) that can manage interactions between major commercial CDNs as needed, globally and on the fly.  The SD-CDN analyzes performance and automatically fails over between CDNs if potential issues are detected, maximizing resiliency.

Another important feature is an enterprise content delivery network (eCDN).  This virtual server brings video content inside the firewall so that hundreds and even thousands of employees can watch concurrently at a site without creating network bottlenecks.

A third key feature is integration with industry-leading single-sign-on solutions. This enables viewers to be authenticated, protecting video content.

What leading best practices maximize results?

The enterprise video guide presents checklists on what should be tested before you go live, common mistakes to avoid during production, and tips that result in the most powerful content.

The intent is to help you identify what enterprise video could do for your organization’s key numbers.  To survey the possibilities quickly, download the Definitive Guide to Enterprise Video.


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