In a marketplace that becomes noisier and more crowded every day, marketers are looking for new ways to engage customers for their products and services.
In the search for new ways to connect, many marketers are turning to an old-school medium for inspiration: television. The average American spends 34 hours each week watching TV, and live events such as the Super Bowl consistently attract audiences of 100,000 or more.
Today’s customers not only crave real-time content, but they also want a seat at the table — the chance to interact and take part in the event as it’s happening.
Ustream delivers on both counts, as detailed in our white paper Gaining New Customers Through Multichannel Live Video Engagement. Download a copy to learn
- How Martha Stewart used online video to launch a new brand of home paint, attracting 80,000 viewers who watched for an average of 10 minutes each
- How HBO promoted the DVD box set of “True Blood” through live online video — and used LiveAd to grow the event’s audience to 135,000
- How iStrategyLabs created a live video campaign to help a small ale brand improve its brand engagement, resulting in sales that exceeded the company’s annual goal by 13–14 percent