Biz 101 – Tackle Broadcasting Like a Pro


Last week, the Seattle Seahawks raised the 12th man flag atop the Space Needle; creating a powerful visual for an entire city to rally behind their winning team. Thanks to their Ustream broadcast, this special moment was not only shared by onlookers and the city of Seattle, but Seahawks fans around the world. By harnessing the power of live, the Seahawks have initiated a hub for fans to connect and engage with their favorite team.

We can’t guarantee a Super Bowl ring, but these helpful tips inspired by the Seahawks and other NFL teams will definitely help you win big in your broadcasts (insert end-zone dance here).

Embed Like a Boss


At the beginning of the season, coach Pete Carroll hosted the 2nd Annual Seahawks Townhall live on Ustream, once again connecting with fans from a global stage with instantaneous interaction. The Seahawks were able to seamlessly embed their player right into their website, keeping accessibility very easy for fans to locate and engage in real time.


Seattle Seahawks on Ustream Embed


All Ustream accounts allow you to embed your live channel player, a recorded video or highlight, or the player sidebar which includes the chat and social stream on your own site or blog. Ustream Pro Broadcasting accounts provide additional features around embedding, including restricting your live event exclusively to your site.


Helpful Links


Take Charge of Your Broadcasts with Producer Pro


The San Diego Chargers are another great example of an innovative fan-engaged franchise. Going live from press conferences, practices, and before games, San Diego keeps their broadcasts as professional as their team with Producer Pro.


With Producer Pro, graphics, videos and music are all at your fingertips. Simply drag and drop any file from your computer into Producer for easy multimedia broadcasts.

Producer allows broadcasters to:

  • Create opening slates
  • Layer background music
  • Incorporate pre-recorded clips with your live camera shots

Download the latest version of the most powerful broadcasting tool,  Producer 5 for FREE here 

Ustream Producer Version 5 Demo

Download the Ustream Producer Guide for Mac here

Download the Ustream Producer Guide for Windows here

Take a look at these great pigskin highlights for more inspiration:

Video streaming by Ustream

Video streaming by Ustream

Video streaming by Ustream

Video streaming by Ustream

Video streaming by Ustream

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