Over the past 12 months, we’ve seen incredible growth within the enterprise sector, and as you may have seen in a previous post, Determining the State of LIVE, we’ve partnered with Wainhouse Research to better understand this growing phenomenon.
Live video is here and it’s here to stay; there’s no looking back. Our constantly connected society craves transparency and instant-gratification, and nothing can achieve this better than the live experience. Our early existence was largely consumer-driven, and while we continue to help bring transparency into societies through the power of live video (check out recent activity in Ukraine), we’re also here to help businesses harness this very same notion.
Today we’ve unveiled results from the first report in our Business Video Now series, which includes a tidbit linking C-Level executives and live video. Taken from the report:
“The beauty of video truly is in the eye of the beholder. That said, any executive with aspirations of climbing the corporate ladder may be well advised to educate themselves on the benefits that come with deploying the technology. At the lowest levels of most organizations, one should expect only moderate recognition of the value of online video for business communications. But as you go higher in the corporate ranks, one can find more and more executives who understand the role that online video can play in business messaging.”
Next week, I’ll be hosting an interactive webinar — Learn How Live Video Can Help You Climb the Corporate Ladder — alongside Steve Vonder Haar, the distinguished analyst from Wainhouse Research. We’ll be further dissecting the findings and taking questions.
Register NOW: https://video.ibm.com/lp/wainhouse
In the meantime, check out some of the stats we’ve uncovered and I look forward to connecting with you all next week!
Ustream and Wainhouse Research Report Shows C-Level Executives Prefer Live Video for Business Communications via BusinessWire