This week, up to 130,000 people will gather in downtown San Francisco for the world’s largest software conference, salesforce.com’s Dreamforce 2014.
And thanks to Dreamforce’s partnership with Ustream LiveAd, up to 10 million more around the globe will be able to experience the event as it happens.
Dreamforce will broadcast the four-day event over its three Ustream channels, bringing live presentations from speakers such as Hillary Rodham Clinton, Al Gore and Arianna Huffington to a worldwide audience. The 2013 broadcast drew between 5 and 7 million viewers, and the 2014 numbers are projected to be even larger.
Since July 2014, Dreamforce has used live streaming video to generate buzz for the event via its weekly “Road to Dreamforce” broadcast, featuring conversations with salesforce.com executives, partners and MVPs. Viewers had exclusive access to breaking news on this year’s event, plus the chance to ask questions and get answers in real time using the hashtag #RoadToDF14.