On Thursday, January 22nd, Ustream CEO Brad Hunstable and Steve Vonder Haar, Senior Analyst at Wainhouse Research, will co-present “The Burgeoning Set of Use Cases for Live Video Streaming,” a live webinar highlighting enterprise uses of live streaming video beyond internal presentations.
According to a recent Wainhouse survey, internal applications such as employee training and executive presentations continue to be the most popular uses of live streaming video. However, outward-facing applications such as customer service, corporate advertising and branding, and IT support are all gaining traction.
One of the case studies to be covered will be that of CreativeLive, an online training destination that launched in 2010. Driven by a model that blends free live video with paid access to on-demand content libraries, CreativeLive draws as many as 20,000 registrants to its live presentations … and seven times that number to its on-demand recordings.
Other case studies to be presented will feature
- “This Week in Technology” (TWiT), which has built a media brand around live streaming video
- iStrategy Labs, which leverages video to promote marketing interaction
- Teradek, which expands its audience reach and measures content effectiveness through its Ustream channel
- Zuora, which uses live video to keep employees connected across nine time zones
The webinar will begin on Thursday, January 22nd at 10 am PST; to register, visit https://video.ibm.com/lp/business-use-cases-for-live-video-streaming#itm_source=blog&itm_medium=onsite &itm_content=live_video_use_cases&itm_campaign=wainhouse4_odw