Pedab Sweden: Karin Fröberg, Head of Core Sales - Data & Analytics is the moderator of this session that will focus on how Pedab and IBM remove barriers to growth. Stefan Rhönnstad presents how IBM supports this journey. Magnus Thunberg, Cristie, shares how a small but significant change in 2013 would have a greater impact than anyone understood at the time. Peter Jansson will talk about how we envision an even stronger collaboration model in the near future. 30 minutes, local language.