Don’t discount the impact video can have on your marketing efforts. When done right and aligned with the needs and preferences of your buyers, video can be a powerful turbo shot to your marketing program results. Recent research proves that both live and on-demand video have a positive impact on marketing results, including:
- 19% reduction in cost per marketing generated lead
- 65% higher marketing generated revenue on the same amount of website visitors, due to higher conversion
- 216% increase in the ability to track engagement metrics around content sharing
Download the full research paper and learn how you can leverage video for your marketing efforts.